4701. Adulterate 
Fine.
Plea of guilty.
f coffee.    TJ. S. v. Aroma Coffee Co., Inc.
S(F. D. C. No. 8820.   Sample No. 18683-F.)^,v
On April l,'f1943, the United States attorney for the District of New Jersey filed 
an information against the Aroma Coffee Co., Inc., at Newark, N. J., alleging ship- 
ment^ftor about November 10,1942, from the State of New Jersey into the State 
of .Connecticut of a quantity of coffee. The article was invoiced as coffee and .was 
lsbeled'lii part: "New Aroma Blend Coffee 100% Pure." The legend "75% Coffee 
25% Chick Peas" had been faintly stamped by means of a rubber stamp over the 
plain and conspicuous statement "100% Pure" in such manner that the former was 
in part illegible and in part barely legible on close scrutiny.
The article was alleged to be adulterated in that a substance, ground coffee, 
containing a large proportion of ground roasted chick peas had been substituted 
wholly or in part for pure coffee, which it purported and was represented to be. It 
was alleged to be'misbranded (1) in that the plain and conspicuous statement, 
"Coffee 100% Pure," borne on the bag was false and misleading since it represented 
that the article was pure coffee and the misleading impression was not corrected 
by the inconspicuous statement "75% Coffee 25% Chick Peas"'¦;., (2) in that it was 
-offered for sale, invoiced under the name of another food, coffee; and (3) in that
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it was fabricated from two or more ingredients and its label did not bear the 
common or usual name of each ingredient prominently placed thereon with suc**- 
eonspicuousness (as compared with other words, statements, designs, or devices 
the labeling) as to render it likely to be read by the ordinary individual under 
customary conditions of purchase and use.
On April 30,1943, a plea of guilty having been entered on behalf of the defendant, 
the court imposed a fine of $250.