1906. Misbranding of beet juice and carrot juice.     U. S. v. 90 Cases of Queen of
Sheba Brand Beet Juice and 2,800 Cases of Queen of Sheba Brand Carrot 
Juice. Decree of condemnation. Products ordered released under bond 
for relabeling.     (F. D. C. No. 2495.    Sample Nos. 8904-B to 8906-B, incl.)
The labeling of these products bore false and misleading representations re- 
garding their efficacy in the conditions indicated hereinafter and also bore claims 
containing misleading implications regarding their nutritive properties.
On August 6, 1940, the United States attorney for the District of Minnesota 
filed a libel against 90 cases of beet juice and 2,S00 cases of carrot juice at Min- 
neapolis, Minn., alleging that the articles had been shipped in interstate commerce 
in the period from on or about April 12 to on or about April 26, 1940, by the 
Lindsay-Nile Products, Inc., from Mission, Tex.; and charging that they were 
misbranded. The articles were labeled in part: "Queen of Sheba Brand Beet 
Juice [or ''Carrot Juice" or "Carrot Juice Homogenized"] * * * Write for 
free recipe booklet."
They were alleged to be misbranded in that the following statements appearing 
in a folder entitled "Healthful Hints for using 'Queen of Sheba' Brand Carrot 
Beet and Grapefruit Juices," which folder was incorporated by reference in the 
labeling of the products by the statement "Write for free recipe booklet," and 
accompanied a portion of the articles were false and misleading, since they 
created the impression that the articles were efficacious for the purposes recom- 
mended; whereas they were not efficacious for such purposes: (Folder) "One 
can is the equivalent of 20 pounds of fresh carrots. *'* * Carrot juice should 
be used everywhere to bolster or fortify the regular diet. Hauser and Berg, in 
their 'Dictionary of Foods', say: 'Carrot Juice constitutes a powerful cleansing 
and acid-neutralizing food. Carrots contain an insulin-like ingredient and a 
hormone-like ferment called tokokinin. This is probably why diabetics digest 
the sugar in carrots more easily than any other kind/of sugar'. * * * It is 
very high in alkaline minerals. •*.*'* it * * * can be consumed in 
quantities large enough for rapid body revitalization. * * * It facilitates 
the digestion of certain important auxiliary foods. * * * it has also been 
established through biochemical research that: The alkalies in carrots, par- 
ticularly the calcium, are more easily appropriated than those in other vege- 
tables.Blatherwick and Long. * * * Carrots possess certain antiseptic 
properties which tend to limit putrefactive changes within the body.—Metchni- 
koff, Kellogg, Berg and others. Carrots grown in goiter-free sections are rich in 
iodine.—Sherman. Carrots supply considerable mucin, a substance that serves 
as a salve and lubricant for the mucous membranes.Hauser. * * * Because 
of its unique process of extraction, 'Queen of Sheba' Brand Beet Juice comes to 
you 'extra-mineralized.' * * * It is high in natural sugar content and a 
source of body energy. It is also a good source of iron and copperas. * ¦ * * 
Beets Are High in Carbohydrates. A good part of which is in the form of a 
soluble sugar necessary for body energy. Blood Building. Participates in the 
manufacture of the red corpuscles of the blood stream. Rejuvenates Tired 
Muscles strengthens muscle walls of heart. Aids digestion of other foods. Has 
a definite cleansing action in the blood stream. [Testimonials] Ulcerated 
Stomach and Nervous indigestion: * * * Health and Beauty * * * 
Blood Purifier * * * anemic condition. * * * Beet Juice Builds Blood 
*   *   *   Good For Nerves."
On September 24, 1940, the Lindsay-Nile Products, Inc., claimant, having 
admitted the allegations of the libel, judgment of condemnation was entered and 
it was ordered that the product be released under bond conditioned that it be 
properly relabeled.