AG THERE ARE MANY MYTHS ABOUT AGING. ONE OF THE WORST IS THAT YOU CLING TO YOUR HEALTH UNTIL YOUR 65TH BIRTHDAY, AND THEN YOU SUDDENLY SLIDE DOWNHILL ON THE OTHER SIDE. THAT SIMPLY IS NOT TRUE. YOU CAN LIVE IN GOOD HEALTH ON A PLATEAU, NOT GOING DOWNHILL UNTIL THE VERY END. 191 ag NOW WE UNDERSTAND THAT THERE IS SOMETHING, MEDICALLY SPEAKING, AS A DISEASE-FREE AGING PROCESS. YOU DON'T HAVE TO GIVE UP ON LIVING AT 65, AND SNOOZE IN A ROCKING CHAIR. TODAY THE AVERAGE 65 YEAR-OLD CAN LOOK FORWARD TO LIVING ANOTHER 17 YEARS. 192 ag YET AS INDIVIDUALS AND A SOCIETY WE TOO OFTEN ROB THE YEARS AFTER 65 OF THEIR VALUE. TOO MANY OLDER AMERICANS WITHDRAW INTO INACTIVITY, THEN THEY FIND THEMSELVES DEPRESSED, AND PLAGUED WITH POOR HEALTH. GROWING OLD DOES NOT NECESSARILY MEAN GETTING SICK. 193 ag AGING HAS SPECIAL MEANING FOR ME. YOU MAY RECALL THAT, WHEN PRESIDENT REAGAN FIRST NOMINATED ME TO BE HIS SURGEON GENERAL, BACK IN 1981, A GREAT HUE AND CRY WENT UP THAT I WAS TOO OLD. 195 ag I WAS JUST A YOUNGSTER OF 65. BUT ALL MY CRITICS SAID THAT 65 WAS THE AGE AT WHICH SURGEONS GENERAL WERE SUPPOSED TO LEAVE THE PUBLIC HEALTH SERVICE ... NOT ENTER IT FOR THE FIRST TIME. OF COURSE, THIS DID NOT SIT VERY WELL WITH THE MAN WHO NOMINATED ME. PRESIDENT REAGAN HAD JUST CELEBRATED HIS 70TH BIRTHDAY AND DID NOT TAKE KINDLY TO THE IDEA THAT SOMEONE 5 YEARS HIS JUNIOR WAS TOO OLD FOR PUBLIC SERVICE. 196 ag NOW, IN MY 75TH YEAR, I AM SURELY QUALIFIED TO BE COUNTED AS ONE OF AMERICA'S SENIOR CITIZENS. AND I'M VERY PROUD TO BE AMONG THAT COMPANY. THERE ARE MORE OF US EVERY DAY. IN, SAY, 15 OR 20 YEARS -- A SUBSTANTIAL PORTION OF THE AMERICAN POPULATION, CLOSE TO 20 PERCENT, WILL BE OVER THE AGE OF 65. 197 ag AND WITHIN THAT GROUP, THE FASTEST-GROWING SEGMENT WILL BE THAT OF PERSONS WHO ARE AGE 85 OR ABOVE. OLDER AMERICANS ARE A GREAT NATURAL RESOURCE. THEY OFFER SOCIETY WHAT IT SO OFTEN NEEDS THE MOST: COMMON SENSE AND WISDOM. 198 ag SO, WHETHER YOU'RE 20 OR 30 OR 40 OR 50 OR 60, IF YOU DON'T WANT TO WAIT IN LINE IN THER FUTURE FOR RATIONED HEALTHCARE, TAKE CARE OF YOURSELF NOW. THE PRESCRIPTION IS SIMPLE: 203 NO SMOKING, ALCOHOL ONLY IN MODERATION, EXERCISE AND DIET APPROPRIATE TO AGE, CHECK BLOOD PRESSURE AND CHOLESTEROL, AND SEE THE DOCTOR IF THEY ARE ABNORMAL; FOLLOW YOUR DOCTORS ADVICE. 204 ag ag FORTUNATELY SOME OF US OLDER FOLKS MUST HAVE GOOD GENES, BECAUSE WE'VE LIVED SO MANY YEARS BEFORE THESE HELPFUL HEALTH WARNINGS. WE'VE EATEN FAR TOO MUCH LARD, NEVER JOGGED UNLESS WE WERE LATE FOR A TRAIN, THOUGHT FIBER WAS PART OF CLOTHING NOT DIET, AND WE'VE MADE IT TO OLD-AGE. 205 ag OF COURSE, IF WE'D KNOWN WE'D LIVE SO LONG, WE'D HAVE TAKEN BETTER CARE OF OURSELVES. BUT I'VE DECIDED THAT BIRTHDAYS ARE GOOD FOR YOU. THE PEOPLE WHO HAVE THE MOST OF THEM LIVE LONGEST. [COUPLE WHO WENT TO HEAVEN......... OAT BRAN] 206 ag BUT AGE PREJUDICE IS STILL FAR TOO COMMON IN AMERICA. FORTUNATELY THERE ARE MORE AND MORE PEOPLE WHO ARE DEFYING THE STEREOTYPE OF THE IDLE ELDERLY, AND THEY CONTINUE TO LIVE LIFE FULLY UNTIL THE DAY THEY DIE. AND YES, WE SHOULD TALK ABOUT THAT, THE DAY WE DIE. 207 ag SOMETIMES I THINK AMERICANS HAVE FORGOTTEN THEY HAVE TO DIE OF SOMETHING. THE MIRACLES OF MODERN MEDICINE MAY TEMPT US TO WORSHIP AT THE ALTAR OF "LIFE AT ALL COST." BUT NOW, I BELIEVE THE PUBLIC WONDERS IF MEDICAL TECHNOLOGY MIGHT BE A MIXED BLESSING. 208 ag BOTH THE LAY PUBLIC AND THE MEDICAL PROFESSION ARE EVEN NOW DEBATING THE WISDOM OF USING SO-CALLED "EXTRAORDINARY" MEASURES TO SAVE OR PROLONG THE LIVES OF PERSONS PROFOUNDLY TRAUMATIZED OR TERMINALLY ILL. 209 ag FOR MANY PEOPLE WHO MUST DECIDE THE FATE OF LOVED ONES, HIGH-TECH MEDICINE SOMETIMES ACTS LIKE A FRIEND ... AND SOMETIMES IT ACTS LIKE AN ENEMY. HENCE, SOME PEOPLE ARE TURNING TO LEGAL INSTRUMENTS LIKE THE SO-CALLED "LIVING WILL" AND THE "DURABLE POWER OF ATTORNEY" TO PROTECT THEMSELVES FROM RUNAWAY MEDICAL TECHNOLOGY, IN THE EVENT THEY ONE DAY HAVE A TERMINAL ILLNESS OR INJURY. 210 ag ON THE OTHER HAND, WE MUST BE WARY OF THOSE WHO ARE TOO WILLING TO END THE LIVES OF THE ELDERLY AND THE ILL. IF WE EVER DECIDE THAT A POOR QUALITY OF LIFE JUSTIFIES ENDING THAT LIFE, WE HAVE TAKEN A STEP DOWN A SLIPPERY SLOPE THAT PLACES ALL OF US IN DANGER. THERE IS A DIFFERENCE BETWEEN ALLOWING NATURE TO TAKE IT COURSE, AND ACTIVELY ASSISTING DEATH. MEDICINE CANNOT BE OUR HEALER AND OUR KILLER. 211 IN OUR SOCIETY WE SHY AWAY EVEN FROM TALKING ABOUT DEATH. WE NEED TO BE MORE REALISTIC. PART OF LIVING IS PREPARING FOR DEATH. AS THE WRITER OF ECCLESIASTES WROTE, "THERE IS A TIME TO BE BORN; THERE IS A TIME TO DIE." 212 ag ag AS DR. TIM JOHNSON HAS WRITTEN, THERE HAS ALWAYS BEEN AN ELEMENT OF TENSION OR PARADOX IN OUR VIEW OF LIFE, CONDITIONED BY OUR JUDEO-CHRISTIAN HERITAGE. WE CHERISH LIFE, AND DO ALL WE CAN TO SUSTAIN IT, BUT THEN THERE COMES THE TIME TO DIE....AND OUR SPIRITUAL HERITAGE REMINDS US THAT WE SHOULD NOT EQUATE BEING TERMINALLY ILL WITH BEING HOPELESSLY ILL. 213 ag FOR ME, MY CHRISTIAN FAITH ALLOWS ME TO FACE DEATH WITH REALISM AND EVEN OPTIMISM. RESOURCES OF THE SPIRIT DO THE SAME FOR OTHERS. MANY PEOPLE HAVE FOUND STRENGTH AND AN OUTLET FOR SERVICE IN THE GROWING HOSPICE MOVEMENT. 214 ag AS THE AMERICAN POPULATION AGES, THESE ISSUES WILL GROW IN IMPORTANCE. WE MUST KEEP OUR ELDERLY FOLK LIVING AS WELL AS THEY CAN UNTIL THEY DIE, AND THEN ASSURE THEM --AND OURSELVES-- OF A DEATH AS FREE OF PAIN AS POSSIBLE, AMONG FRIENDS, A DEATH WITH SERENITY. 215 ag BUT MAYBE SOME OF YOU HAVE THOUGHT ABOUT AGING. I'M SURE THAT SOME OF YOU HAVE THOUGHT ABOUT YOUR PARENTS, AND YOU WONDER WHO WILL LOOK AFTER THEM WHEN THEY ARE OLD AND SICK. — YOU CAN'T STOP THEIR AGING, BUT YOU CAN HELP THEIR HEALTH. 190 ag NOW WE KNOW HOW TO PREVENT MANY DISEASES AND DISABILITIES THAT DENY OLDER PEOPLE THEIR INDEPENDENCE. FOR EXAMPLE, THERE ARE THREE COMMON ONE-WAY TICKETS TO A NURSING HOME: BROKEN HIPS, URINARY INCONTINENCE, AND A DIABETIC FOOT. EACH OF THESE CAN BE EASILY PREVENTED, GIVING OLDER PEOPLE MORE YEARS OF INDEPENDENT LIVING. ° 194 ag SO LET'S GET A FEW THINGS STRAIGHT: GRAY OR WHITE HAIR IS NOT A SIGN OF DISEASE. NEVER HAS BEEN. NEVER WILL BE. DRY SKIN IS A NATURAL PHENOMENON OF AGING. WE DON'T KNOW WHY IT HAPPENS ... BUT IT'S NOT THE RESULT OF DISEASE. 199 ag TAKING THINGS A LITTLE EASIER IS NOT A DISEASE CONDITION. IT'S MORE LIKE A SIGN OF MATURITY. AND GETTING A STRONGER PRESCRIPTION FOR YOUR EYEGLASSES OR BEING FITTED FOR A HEARING AID IS NOT EVIDENCE THAT YOU HAVE ONE FOOT IN THE GRAVE. IT JUST ISN'T. 200 ag AFTER SEVERAL YEARS IN WASHINGTON I WAS BEGINNING TO FEEL MORE COMFORTABLE WITH THE JOB. I BEGAN TO LIKE MORE PEOPLE IN THE CONGRESS, AND ACTUALLY ENJOYED COMMITTEE MEETINGS AT THE WHITE HOUSE. SUDDENLY I REALTZED WHY: I WAS LOSING MY HEARING. 201 SERIOUSLY, THOUGH, I REALIZED THAT I WAS MISSING A LOT. AND I WAS MAKING INAPPROPRIATE RESPONSES. SO I GOT TWO HEARING AIDS. GETTING A HEARING AID SHOULD BE JUST LIKE GETTING EYEGLASSES. 202 ag I'M SURE AIDS IS NOT A NEW TOPIC FOR ANYONE IN THIS ROOM. AFTER ALL I WROTE EACH OF YOU A LETTER ABOUT AIDS TWO YEARS AGO. AT LEAST I SENT THE AIDS MAILER TO 107 MILLION HOUSEHOLDS. I HOPE YOU RECEIVED YOURS. AND YET I'M SURE THERE ARE STILL MANY PEOPLE RIGHT HERE IN THIS AUDIENCE WHO ARE STILL UNCLEAR ABOUT THE NATURE OF THE DISEASE OF AIDS. 216 YOU MAY RECALL THAT, IN 1981, THE U.S. PUBLIC HEALTH SERVICE PUBLISHED THE FIRST REPORTS OF WHAT WAS TO BECOME THE AIDS EPIDEMIC. THEY CONCERNED 5 "PREVIOUSLY HEALTHY" HOMOSEXUALS WHO WERE ADMITTED TO LOS ANGELES HOSPITALS WITH PNEUMOCYSTIS CARINI PNEUMONIA, A VERY RARE FORM OF PNEUMONIA. BY THE TIME THE REPORT HAD BEEN PUBLISHED, 2 OF THE MEN HAD DIED. THE OTHER 3 DIED SHORTLY THEREAFTER. 217 THEN, A MONTH LATER, THE PUBLIC HEALTH SERVICE PUBLISHED A REPORT THAT 26 YOUNG MEN HAD BEEN RECENTLY DIAGNOSED AS HAVING KAPOSI'S SARCOMA, "AN UNCOMMONLY REPORTED" CANCEROUS CONDITION USUALLY FOUND IF AT ALL AMONG ELDERLY MEN. FROM THAT SMALL BEGINNING THE CASES MUSHROOMED INTO THE EPIDEMIC OF THE LATE 1980S. 218 THE FIRST THING TO KNOW IS THAT THE AIDS VIRUS IS STILL SPREADING, BOTH IN OUR COUNTRY AND WORLDWIDE. THAT'S THE PREMISE FOR EVERYTHING WE DO. WE'VE GOT A KILLER DISEASE ON OUR HANDS AND IT'S REACHING FARTHER AND DEEPER INTO OUR SOCIETY EVERY DAY. OUR STATISTICIANS PREDICTED TWO YEARS AGO THAT THE AIDS EPIDEMIC WOULD CONTINUE TO GROW AND SPREAD WELL INTO THE 1990S ... AND I'M AFRAID THEY WERE RIGHT. | 219 ag AS OF LAST YEAR WE HAD -117,000 CASES WITH 70,000 DEATHS. AND 1 MILLION CARRYING THE VIRUS. SOME OF THEM KNOW THEY HAVE IT AND SOME DON'T, BUT THEY ARE ALL INFECTIOUS TO OTHER PEOPLE THROUGH INTIMATE SEXUAL CONTACT OR SHARING PARAPHANALIA WHEN THEY SHOOT DRUGS. 220 THAT'S WHY I PREFER TO SPEAK OF HIV INFECTION --NOT AIDS-- BECAUSE IT HELPS FOCUS ON THE ENORMITY OF THE PROBLEM. ALMOST HALF THE NUMBER OF PEOPLE WHO WERE REPORTED AS NEW CASES OF AIDS JUST LAST YEAR HAVE ALREADY DIED. 221 SO, EVEN THOUGH WE DON'T KNOW EVERYTHING ABOUT THIS DISEASE, WE DO KNOW ONE THING FOR CERTAIN: IF YOU HAVE AIDS, YOUR CHANCES OF SURVIVING THE NEXT TWO OR THREE YEARS ARE NOT VERY GOOD. BUT YOUR CHANCES OF SURVIVING ANY LONGER THAN THAT ARE ALMOST NIL. 222 IN FEBRUARY 1986, PRESIDENT REAGAN ASKED THE SURGEON GENERAL TO PREPARE A REPORT TO THE AMERICAN PEOPLE ON AIDS. THE REPORT HAD TO GIVE THE FACTS ABOUT AIDS AND TELL PEOPLE HOW TO PROTECT THEMSELVES FROM GETTING IT. AFTER 8 MONTHS OF LISTENING TO ALL SHADES OF OPINION -- LEFT, RIGHT, AND CENTER -- FROM A BROAD CROSS-SECTION OF OUR SOCIETY, I RELEASED MY REPORT DIRECTLY TO THE AMERICAN PEOPLE AT AN OCTOBER 1986 PRESS CONFERENCE. 223 AIDS IS TRANSMITTED IN FOUR WAYS ... AND IN ONLY FOUR WAYS: * THE FIRST WAY IS MOST COMMON ROUTE OF TRANSMISSION IS SEXUAL INTERCOURSE ... MOSTLY BUT NOT EXCLUSIVELY ANAL INTERCOURSE, WHICH OCCURS MOST FREQUENTLY AMONG HOMOSEXUALS AND BISEXUAL MALES. THIS ACCOUNTS FOR ABOUT TWO-THIRDS OF ALL CASES OF AIDS. HOWEVER, AIDS IS TRANSMITTED THROUGH HETEROSEXUAL INTERCOURSE. AND EVEN THOUGH THE STATISTICAL INCIDENCE OF HETEROSEXUAL TRANSMISSION IS LOWER, IT IS JUST AS FATAL. DON'T FOOL AROUND. 224 * AIDS IS ALSO TRANSMITTED INTO THE BLOOD OF INTRAVENOUS DRUG ADDICTS WHO USE THE NEEDLES AND SYRINGES OF OTHER ADDICTS ALREADY INFECTED WITH AIDS VIRUS. * THE VIRUS CAN ALSO BE TRANSMITTED FROM AN AIDS- INFECTED MOTHER TO HER INFANT DURING PREGNANCY OR AT THE TIME OF DELIVERY. 7 AND FINALLY, AIDS CAN BE TRANSMITTED THROUGH TRANSFUSED BLOOD OR BLOOD PRODUCTS. BUT THIS DANGER IS NOW ALMOST STATISTICALLY INSIGNIFICANT. 225 AND, THERE ARE FOUR KEY ASPECTS OF THE DISEASE OF AIDS: ONE, THAT IT'S SPREADING ... TWO, THAT IT'S FATAL... THREE, THAT WE DON'T HAVE A CURE YET ... AND FOUR, THAT IT'S SPREAD MAINLY BY CERTAIN SPECIFIC BEHAVIORS INVOLVING SEX AND/OR DRUGS. 226 THESE FOUR ASPECTS MAKE THE AMERICAN PEOPLE VERY EDGY ABOUT AIDS. AND THAT'S CERTAINLY UNDERSTANDABLE. BUT THE FACT REMAINS THAT YOU HAVE TO MAKE A CONSCIOUS DECISION TO CARRY OUT A SPECIFIC FORM OF PERSONAL BEHAVIOR BEFORE YOU EXPOSE YOURSELF TO THE AIDS VIRUS. DON'T DO IT. THE ONLY WEAPON WE HAVE AGAINST THIS DISEASE IS EDUCATION, EDUCATION, AND MORE EDUCATION. 227 AND TO DEAL WITH THE GROWING NUMBER OF AMERICANS DYING OF AIDS, WE WILL NEED COMPASSION, COMPASSION, AND MORE COMPASSION. 228 AIDS MAY BE THE MOST DEADLY DISEASE ON THE HORIZON, THE MOST UNIQUE CHALLENGE TO US, BUT IT IS NOT THE GREATEST KILLER OR THE GREATEST BURDEN ON THE HEALTH CARE SYSTEM. THAT NOTORIETY GOES TO SMOKING-RELATED DISEASE. 229 I'VE SAID IT MANY TIMES BEFORE: "SMOKING IS THE CHIEF, SINGLE, AVOIDABLE CAUSE OF DEATH IN OUR SOCIETY AND THE MOST IMPORTANT PUBLIC HEALTH ISSUE OF OUR TIME" (CEK) 230 THE EVIDENCE AGAINST SMOKING BUILDS EVERY YEAR, AND THE AMERICAN PEOPLE ARE BELIEVING IT. AS YOUR SURGEON GENERAL I RELEASED 8 ANNUAL REPORTS ON SMOKING. THEY HAVE DEALT WITH CANCER, CARDIOVASCULAR DISEASE, CANCER IN WOMEN, SMOKING IN THE WORKPLACE, CHRONIC OBSTRUCTIVE LUNG DISEASE, INVOLUNTARY SMOKING OR WHAT IS SOMETIMES CALLED "PASSIVE SMOKING," AND THE ADDICTIVE QUALITIES OF NICOTINE. 231 EACH ONE HAS ITS OWN SPECIFIC AND IMPRESSIVE DATA BASE. TODAY, THE SMOKING-AND-HEALTH RESEARCH BASE IS STILL GROWING. IT IS COMPRISED OF MORE THAN 60,000 PUBLISHED ARTICLES. AGAIN, THE VAST MAJORITY QUITE CLEARLY REINFORCES THE FACT THAT CIGARETTE SMOKING IS THE SINGLE MOST IMPORTANT FACTOR BEHIND ACUTE AND CHRONIC MORBIDITY AND PREMATURE MORTALITY AMONG ADULTS. 232 AS THIS RESEARCH BASE EXPANDED, SO DID OUR EFFORTS TO EDUCATE THE PUBLIC ... TO GET THOSE WHO SMOKE, TO STOP ... AND THOSE WHO DON'T SMOKE, TO NEVER START. IN 1984, I WAS PERSONALLY SO CONVINCED BY THE DATA ACCUMULATED THUS FAR THAT I CALLED UPON MY FELLOW CITIZENS TO MAKE THE UNITED STATES A "SMOKE-FREE SOCIETY BY THE YEAR 2000." 233 WE'LL ACHIEVE THAT SMOKE-FREE SOCIETY BECAUSE WE WILL GRADUATE A CLASS FROM HIGH SCHOOL IN 2000 THAT WILL HAVE HAD 12 YEARS OF ANTI-SMOKING HEALTH MESSAGES. IT STARTED THE YEAR BEFORE LAST, IN THE FIRST GRADE. TEACHING THAT YOUNG WILL WIN. FEW THINGS BRINGS ME AS MUCH SATISFACTION AS THE DRAMATIC DECREASE IN SMOKERS DURING THE LAST 8 YEARS, FROM 33 PERCENT TO 26 PERCENT. 234 BUT THERE IS MORE TO DO. SMOKING IS STILL THE SINGLE MOST DEADLY "HABIT" ... ASSOCIATED WITH HIGHER MORTALITY AND ILLNESS THAN DRUGS, AUTOMOBILES, AND AIDS COMBINED. ALL THE AIDS PATIENTS WHO HAVE DIED SINCE WE KNEW ABOUT THE DISEASE, 8 YEARS, EQUALS THE SMOKING DEATHS OF ONLY 4 MONTHS. 235 SMOKING IS THE ROOT CAUSE OR THE MOST SIGNIFICANT CAUSE FOR ABOUT 1,000 DEATHS A DAY OF HEART DISEASE, CANCER, AND STROKE, THE 3 LEADING KILLERS OF AMERICANS. RECENT STUDIES DEMONSTRATE A DEFINITE INCREASE IN YOUR HEART ATTACK RISK, EVEN IF YOU SMOKE VERY LITTLE. SOME 50 MILLION AMERICANS STILL SMOKE, MAKING A MAJOR IMPACT ON THE NATIONAL HEALTH BUDGET ... AND THEIR OWN PERSONAL AND FAMILY HEALTH BUDGETS. 236 BUT THE TOBACCO INDUSTRY HAS NOT GIVEN UP I DOUBT THAT YOU CAN FIND A MORE HEAVY-HANDED, OBTUSE, IMPOLITIC, AND UNTRUTHFUL GROUP OF CORPORATIONS ANYWHERE. 237 ALMOST FROM MY FIRST DAY IN OFFICE, THE INDUSTRY REMINDED ME AGAIN AND AGAIN -- AND NOT VERY SUBTLY EITHER -- THAT I OUGHT TO GET OFF MY ANTI-SMOKING "HOBBY- HORSE," AS ONE TOBACCO LOBBYIST CALLED IT, AND PAY ATTENTION TO OTHER, ALLEGEDLY MORE IMPORTANT PUBLIC HEALTH MATTERS. ECHOES OF THEIR COMPLAINTS WERE RELAYED TO ME FROM THE WHITE HOUSE, THE CONGRESS, AND EVEN FROM MEMBERS OF THE PRESS, WHO HAVE OFTEN BEEN THE GULLIBLE CARRIERS OF THE INDUSTRY'S DISASTROUS MESSAGE. 238 I ALSO READ THEIR DECEPTIVE, FULL-PAGE ADVERTISEMENTS THAT LIFTED MENDACITY AND HALF-TRUTHS TO A NEW AND HIGHER LEVEL OF FAUSTIAN ART. TO BE PERFECTLY HONEST, I DID NOT ASSUME THE POSITION OF SURGEON GENERAL WITH THE CLEAR INTENTION OF BEING SUCH AN ACTIVE OPPONENT OF TOBACCO AS I HAVE BEEN. BUT THEN I BEGAN TO STUDY IN SOME DEPTH THE INCONTROVERTIBLE TRUTHS ABOUT THE HEALTH HAZARDS OF SMOKING. 239 AND I MUST TELL YOU THAT I WAS AT FIRST DUMBFOUNDED AND THEN PLAINLY FURIOUS AT THE TOBACCO INDUSTRY FOR ATTEMPTING TO OBFUSCATE AND TRIVIALIZE THIS EXTRAORDINARILY IMPORTANT PUBLIC HEALTH INFORMATION. 240 HOW COULD THE TOBACCO INDUSTRY DARE TO DISMISS AS UNFOUNDED AND UNPROVEN THE ABSOLUTELY CLEAR CONNECTION BETWEEN SMOKING AND HEART DISEASE ... BETWEEN SMOKING AND DEATHS FROM STROKE ... BETWEEN SMOKING AND CANCER OF THE LUNG, THE MOUTH, THE ESOPHAGUS, AND OF THE STOMACH ... AND BETWEEN SMOKING AND A DOZEN OR MORE SERIOUS, DEBILITATING, EXHAUSTING, EXPENSIVE, AND HUMILIATING DISEASES? 241 HOW COULD THEY DARE TO DO THAT? I WONDERED. THE ANSWER WAS ... THEY JUST DID. AND THEY FLAUNTED THEIR ABILITY TO BUY THEIR WAY INTO THE MARKETPLACE OF IDEAS AND POLLUTE IT WITH THEIR FALSE AND DEADLY INFORMATION. SO OUR EDUCATION CAMPAIGNS, OUR SELF-HELP GROUPS MUST CONTINUE THEIR GOOD WORK. WE MUST GUARD AGAINST COMPLACENCY, AND INTENSIFY OUR EFFORTS TO ELIMINATE THE GREATEST CAUSE OF PREVENTABLE DISEASE AND DEATH AFFLICTING OUR SOCIETY. 242 YOU ALL CAN DO SOMETHING. IF YOU SMOKE, OF COURSE, STOP. AND GET THE HELP YOU NEED TO STOP. THERE ARE MANY GOOD AND PROVEN CESSATION PROGRAMS. IF YOU DON'T SMOKE --THANK YOU-- BUT SOMEONE CLOSE TO YOU DOES, HELP HER OR HIM TO STOP. 243 AND THEN TAKE ON THE TOBACCO COMPANIES IN YOUR OWN COMMUNITY. A GOOD PLACE TO START IS THE VENDING MACHINES THAT HOOK OUR KIDS ON CIGARETTES. HERE IS ANOTHER EXAMPLE OF THE CODDLED CIGARETTE COMPANIES. 244 IT IS ILLEGAL TO SELL BOTH ALCOHOL AND CIGARETTES TO MINORS. THAT IS BECAUSE ALCOHOL AND NICOTINE ARE THE TWO MAJOR LEGAL ADDICTING DRUGS IN OUR SOCIETY. WE WOULD NEVER TOLERATE SELLING ALCOHOLIC BEVERAGES IN VENDING MACHINES, BUT SOMEHOW WE TOLERATE CIGARETTE VENDING MACHINES. 245 LOOK AT THE LAWS DEALING WITH SELLING CIGARETTES TO MINORS. OUR NATION'S CAPITAL, WITH ALL THE HOOPLA ABOUT FIGHTING DRUGS, CAN FINE AN OFFENDING MERCHANT WHO SELLS CIGARETTES TO A MINOR ONLY $2. ACROSS THE POTOMAC, IN VIRGINIA, THE FINE GOES ALL THE WAY TO $25. IT'S A PITIFUL TESTIMONY TO OUR CRIMINAL TOLERATION OF SELLING CIGARETTES TO MINORS. 246 YET, GETTING A KID ADDICTED TO NICOTINE SEEMS TO BE ONE OF THE MOST CERTAIN WAYS TO CUT SHORT A PROMISING LIFE. THE CIGARETTE VENDING MACHINES SHOULD BE THE NEXT TARGET IN THE CRUSADE AGAINST SMOKING. 247 THERE IS ANOTHER ISSUE CONCERNING TOBACCO. OUR SOCIETY IS NOT THE ONLY ONE AFFECTED. THE BATTLE AGAINST SMOKING WORLDWIDE IS OUR BUSINESS TOO. IT IS OUR CONCERN NOT ONLY BECAUSE OF A GENERAL INTEREST IN COMBATING DISEASE AND DEATH, BUT ALSO BECAUSE IT AFFECTS OUR ABILITY TO COUNTER THE PLOYS OF THE TOBACCO INDUSTRY, AND IT IS PART OF OUR WAR ON DRUGS. 248 THE DECLINE IN TOBACCO COMPANY EARNINGS FROM THE SALE OF CIGARETTES TO AMERICANS IS BEING OFFSET BECAUSE CIGARETTE COMPANIES ARE EXPLOITING MARKETS OVERSEAS. IN ONE OF THE MOST DISGRACEFUL EXAMPLES OF PRIVATE ENTERPRISE GONE AMOK, THE CIGARETTE INDUSTRY IS FOCUSING ITS HIGH-POWERED MARKETING ATTENTION ON THE UNPROTECTED CITIZENS OF THIRD-WORLD NATIONS IN ASIA, AFRICA, AND SOUTH AMERICA. 249 AS A RESULT, THOSE NATIONS ARE NOW BEGINNING TO EXPERIENCE THE SAME RISE IN SMOKING-RELATED DISEASES THAT WE EXPERIENCED A GENERATION AGO ... HEART DISEASE, STROKE, AND CANCER OF THE LUNG, MOUTH, ESOPHAGUS, AND STOMACH. AND AS AN AMERICAN CITIZEN, I AM APPALLED BY THIS CORPORATE BEHAVIOR OF AMERICAN COMPANIES AND, FURTHER, I AM SHOCKED BY THE OUR OWN GOVERNMENT'S SUPPORT OF SUCH BEHAVIOR. 250 THE ALARMING THING ABOUT THIS HABIT IS THAT, WHEN IT INVADES A NEW MARKET, IT DOES SO WITH IMMENSE SPEED AND IMPACT. ACCORDING TO THE WORLD HEALTH ORGANIZATION, BETWEEN 1971 AND 1981 CIGARETTE CONSUMPTION INCREASED IN ASIA AND LATIN AMERICA AT A RATE 30 PERCENT AHEAD OF THE RATE OF POPULATION INCREASE ... IN AFRICA, IT ROSE 77 PERCENT AHEAD OF THE RISE IN POPULATION. 251 IN 10 OF 15 ASIAN COUNTRIES, AMERICAN CIGARETTES WERE THE MOST COMMON KIND IMPORTED. BUT THOSE AMERICAN CIGARETTES ARE A LITTLE DIFFERENT OVERSEAS: FOR ONE THING, THEY DON'T CARRY THE SURGEON GENERAL'S WARNING. AND FOR ANOTHER, MANY AMERICAN CIGARETTES MANUFACTURED FOR EXPORT HAVE A HIGHER TAR CONTENT AND ARE, THEREFORE, EVEN MORE DANGEROUS THAN THE LOWER-TAR, FULLY-LABELLED PRODUCTS SOLD HERE IN THE UNITED STATES. 252 NOW, LET ME MAKE SURE YOU UNDERSTAND WHAT I JUST SAID. I SAID THAT SOME AMERICAN CIGARETTE MANUFACTURERS -- AS KNOWLEDGEABLE AS I AM, CONCERNING THE HEALTH RISKS OF SMOKING -- KNOWINGLY PRODUCE A MORE HARMFUL CIGARETTE FOR EXPORT THAN THEY PRODUCE FOR DOMESTIC CONSUMPTION. 253 JUST A LITTLE MORE THAN A YEAR AGO, 15 ASIAN COUNTRIES REPORTED THAT COMMUNICABLE DISEASE WAS NO LONGER THE NUMBER ONE PUBLIC HEALTH MENACE IN ASIA. TODAY, THE TOP THREE CAUSES OF DEATH IN ASIA ARE -- CAN YOU GUESS? -- THE SAME THREE SMOKING-RELATED CAUSES OF DEATH THAT PREVAIL HERE IN THE UNITED STATES: HEART DISEASE, CANCER, AND STROKE. 254 OUR EXPORT OF TOBACCO PRODUCTS IS A MORAL OUTRAGE. AND IT IS ALSO FOOLISH. WE MUST CONVINCE OUR GOVERNMENT THAT THERE IS NO SENSE IN PLANNING FOR THE LONG-TERM ECONOMIC HEALTH OF A FOREIGN SOCIETY AND PROVIDING THAT SOCIETY WITH FOREIGN AID ON THE ONE HAND, IF THE PHYSICAL HEALTH OF THE PEOPLE OF THAT SOCIETY IS FUNDAMENTALLY ENDANGERED DURING THAT SAME LONG TERM. 255 I DO NOT BELIEVE THE UNITED STATES WILL EVER AGAIN BE A GOOD MARKET FOR TOBACCO PRODUCTS. THE CURVE IS GOING DOWN AND ACCELERATING. AND I FEEL QUITE GOOD ABOUT THE ROLE I BELIEVE I PLAYED IN BRINGING ABOUT THIS MARKET CHANGE. 256 WE HAVE BEATEN THE CIGARETTE INDUSTRY ON ITS OWN HOME TURE ... BUT WE'VE DRIVEN THEM TO SCOUR THE REST OF THE EARTH FOR NEW VICTIMS. IT IS THE HEIGHT OF HYPOCRISY FOR THE UNITED STATES, IN OUR WAR AGAINST DRUGS, TO DEMAND THAT FOREIGN NATIONS TAKE STEPS TO STOP THE EXPORT OF COCAINE TO OUR COUNTRY WHILE AT THE SAME TIME WE EXPORT NICOTINE, A DRUG JUST AS ADDICTIVE AS COCAINE, TO THE REST OF THE WORLD. 257 THE PROBLEM OF DRUGS IN AMERICA IS SO LARGE AND SO OFTEN DISCUSSED THAT I DON'T NEED TO ADD MY VOICE TO ALL THOSE WHO POINT OUT THE URGENCY ABOUT DOING SOMETHING ABOUT THE DRUG CRISIS. IT IS A COMPLICATED PROBLEM, TOUCHING NOT ONLY UPON PUBLIC HEALTH, BUT ALSO INVOLVING LAW, POLITICS, AND EVEN THE MILITARY. 258 MY ONE COMMENT ON THIS ISSUE WILL MAKE A MEDICAL COMPARISON. NOT TOO LONG AGO THE MEDICAL COMMUNITY SPENT A GOOD DEAL OF TIME AND EFFORT TRYING TO DECIDE WHICH WAS THE BEST TREATMENT FOR CANCER: SURGERY, RADIATION, CHEMOTHERAPY, ETC. PEOPLE DIVIDED THEMSELVES INTO CAMPS, EACH PLUGGING ITS OWN SOLUTION. 259 EVENTUALLY IT BECAME CLEAR THAT THE SMARTEST STRATEGY WAS A MULTIPLE STRATEGY, EMPLOYING ALL OF THEM, EMPHASIZING ONE OR THE OTHER FOR CERTAIN PROBLEMS. IN THE SAME WAY, PERHAPS TO MUCH TIME HAS BEEN SPENT TRYING TO FIND THE BEST WAY TO FIGHT DRUGS: ELIMINATE THE SUPPLY, REDUCE THE DEMAND, INTERDICTION, INCARCERATION, SOLVING BASIC SOCIAL PROBLEMS. WE NEED ALL THESE, IN A MULTIPLE STRATEGY, AND THE WISDOM TO DECIDE WHICH TO EMPHASIZE WHEN. 260 AND TO RAISE THE MONEY TO PAY FOR THE WAR ON DRUGS, WE COULD RAISE THE EXCISE TAX ON THE TWO LEGAL DRUGS, NICOTINE AND ALCOHOL. THE HIGHER PRICE MIGHT PUT CIGARETTES OUT OF THE RANGE OF THOUSANDS OF TEENAGE PURCHASERS, SAVING THEM FROM A LIFE OF NICOTINE ADDICTION. 261 I HAVE FOCUSED MY ATTENTION ON THE WORKSITE SINCE LEAVING GOVERNMENT. ONE QUARTER OF THE 20-40 YEAR OLDS IN THE AMERICAN WORK FORCE TOOK DRUGS IN THE LAST YEAR. ONE OF 8 TOOK DRUGS IN THE LAST MONTH. YET THESE MEN AND WOMEN HAVE JOBS, SPOUSES, FAMILY AND I THINK A BETTER BASE FOR CHANGE WHEN GIVEN AMNESTY AND A WAY OUT THEN TO DECLARE WAR ON A CITY LIKE WASHINGTON, D.C. 262 AL MY FINAL APPEARANCE BEFORE CONGRESS AS SURGEON GENERAL FOCUSED ON A DRUG TOPIC THAT FIGURED LARGELY IN MY FINAL YEAR IN OFFICE, ONE THAT IS HIGH ON THE AMERICAN LIST OF CONCERNS: ALCOHOL ABUSE, ESPECIALLY ALCOHOL-IMPAIRED DRIVING. 263 ALCOHOL IS A TOXIC, POTENTIALLY ADDICTIVE DRUG, THE GREATEST KILLER OF AMERICAN YOUNG PEOPLE BETWEEN 16 AND 24. ALCOHOL ABUSE COSTS ANNUALLY 100,000 DEATHS AND $136 BILLION IN ECONOMIC LOSSES. AN ESTIMATED 18 MILLION ADULT AMERICANS HAVE MEDICAL, SOCIAL AND PERSONAL PROBLEMS RELATED TO THE USE OF ALCOHOL, AS DO SEVERAL MILLION ADOLESCENTS FOR WHOM ALCOHOL IS AN ILLEGAL DRUG. AL 264 TENS OF MILLIONS OF OTHER ADULTS AND YOUTHS ARE AFFECTED BY THE ALCOHOL PROBLEMS OF FAMILY MEMBERS, FRIENDS, AND WORK ASSOCIATES. THESE FIGURES DO NOT INCLUDE THE COSTS OF GRIEF AND HUMAN SUFFERING. HOW MANY DEFICITS OF THIS KIND CAN THE COUNTRY AFFORD? AL 265 I WAS LED TO TACKLE THE ISSUE OF DRUNK DRIVING BECAUSE OF THE URGENCY OF THE CRISIS. I COULD SEE THE URGENCY IN THE MANY LETTERS THAT CAME IN TO MY OFFICE FROM STATE AND LOCAL OFFICIALS OF EVERY AREA OF THE COUNTRY. I ALSO RECEIVED THOUSANDS OF CARDS, LETTERS, AND TELEGRAMS FROM SURVIVING FAMILY MEMBERS GRIEVING OVER THE LOSS OF A LOVED ONE ... SOMEONE KILLED BY A DRUNK DRIVER. AL 266 THE URGENCY WAS CLEAR FROM THE SENTIMENT EXPRESSED BY 99 UNITED STATES SENATORS AND FROM A UNANIMOUS HOUSE OF REPRESENTATIVES, WHO ASKED ME TO TAKE ON THIS ISSUE AND DO WHATEVER I COULD TO BRING IT UNDER CONTROL. TIME IS NOT ON OUR SIDE. AL 267 HENCE, WE CAN EXPECT THAT 1990 -- LIKE 1989 AND 1988 BEFORE IT --WILL BE A YEAR IN WHICH 24,000 MORE AMERICANS WILL HAVE DIED ON OUR HIGHWAYS IN ALCOHOL-RELATED ACCIDENTS. AND MANY THOUSANDS MORE WILL HAVE BEEN KILLED IN ACCIDENTS THAT ARE DRUG-RELATED. AL 268 DURING MY TIME AT THIS MICROPHONE THREE OF OUR CITIZENS WILL BE KILLED BY A DRUNK DRIVER. 534,000 PEOPLE ARE INJURED IN ALCOHOL-RELATED TRAFFIC CRASHES EACH YEAR. WHEN THE VEHICULAR WRECKAGE IS TOWED AWAY, THE HUMAN WRECKAGE IS LEFT BEHIND -- THE PERMANENT BRAIN DAMAGE, THE SPINAL CORD INJURIES, THE LOST OR PERMANENTLY DEFORMED LIMBS, THE BLINDNESS AND THE IMPOTENCE ... THE LIFETIMES CRIPPLED WITH DISABILITY AND HAUNTED BY RECURRENT NIGHTMARES OF HOW IT ALL HAPPENED. AL 269 TENS OF THOUSANDS OF DEATHS ... HUNDREDS OF THOUSANDS OF INJURIES ... THOSE ARE NUMBING STATISTICS. BUT THEY ARE ALSO MORE THAN JUST STATISTICS. THEY ARE REAL PEOPLE ... REAL HUMAN LIVES. AL 270 UNFORTUNATELY, A DISPROPORTIONATE NUMBER OF HIGHWAY VICTIMS ARE YOUNG PEOPLE ... YOUNG MEN AND WOMEN BETWEEN THE AGES OF 15 AND 24. NO OTHER COMPARABLE AGE COHORT HAS SUCH A RECORD OF DEATH AND INJURY ON THE HIGHWAY. AND THIS AGE GROUP, BY ITSELF, ACCOUNTS FOR OVER 8,000 ALCOHOL-RELATED FATALITIES, OR ABOUT A THIRD OF ALL FATALITIES EACH YEAR IN WHICH ALCOHOL IS IMPLICATED. AL 271 WITH ALCOHOL-IMPAIRED DRIVING, AS WITH SMOKING, THE ISSUES ARE MANY AND COMPLICATED, AND EVEN SMALL STEPS TOWARD ALLEVIATING THE PROBLEM TRIGGER STRONG EMOTIONS AND VEHEMENT CONTROVERSY. FOR EXAMPLE, DURING MY FINAL YEAR AS SURGEON GENERAL I INVITED TO A WORKSHOP ON DRUNK DRIVING REPRESENTATIVES FROM THE NATIONAL ASSOCIATION OF BROADCASTERS, THE AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, AND THE ASSOCIATION OF NATIONAL ADVERTISERS. al 272 THEY ALL DECLINED, YET CRITICIZED STRONGLY THE WORKSHOP AND ITS RECOMMENDATIONS. THE NATIONAL BEER WHOLESALERS ASSOCIATION WENT SO FAR AS TO FILE A LAWSUIT FOR A RESTRAINING ORDER FOR THE WORKSHOP. AL 273 ALCOHOL-IMPAIRED DRIVING MUST BE SEEN AS A PUBLIC HEALTH AND SAFETY PROBLEM, RATHER THAN AS AN ECONOMIC AND MORAL ISSUE, AND OUR PRIMARY CONCERN MUST BE WITH PRESERVING HUMAN LIVES. OUR GOAL MUST BE THE NATIONAL TOTAL UNACCEPTABILITY OF DRIVING AFTER USING ALCOHOL OR OTHER DRUGS, THE VERY ENORMITY OF OUR LOSSES DEMANDS NO LESS OF A RESPONSE. AL 274 AFTER THE WORKSHOP I INFORMED THE CONGRESS, MANUFACTURERS, THE VOLUNTARY AGENCIES, ADVERTISERS, AND LAW ENFORCEMENT AGENCIES WHAT EACH COULD DO TO STOP THE CARNAGE. LET ME HIGHLIGHT ONE MESSAGE. AL 275 AD WE NEED TO PAY SPECIAL ATTENTION TO THE PERNICIOUS MESSAGES OF ALCOHOL ADVERTISING. OUR CONCERN SHOULD ALSO INCLUDE TOBACCO ADVERTISING. AS WE MOUNT OUR NATIONAL WAR ON DRUGS, THERE IS SOMETHING PERVERSE ABOUT OUR CONDONING ADVERTISEMENTS FOR THE GREATEST KILLER-DRUGS: NICOTINE AND ALCOHOL. 276 ad INDEED, IT IS STRANGE THAT WE SHOULD EVEN NEED TO ADDRESS THIS SUBJECT. IT IS STRANGE TO ATTEMPT TO HAVE A RATIONAL DISCOURSE ABOUT AN IRRATIONAL FLUKE OF HISTORY. WITHOUT THE UNHAPPY BURDEN OF HISTORY ALL REASONABLE PEOPLE WOULD DENOUNCE ANY ATTEMPT TO ENCOURAGE AMERICANS TO CONSUME SUBSTANCES LIKE TOBACCO OR ALCOHOL, BECAUSE THEY ARE CLEARLY ASSOCIATED WITH DISEASE, DISABILITY AND DEATH. 277 ad IF TOBACCO AND ALCOHOL WERE NOW FOR THE FIRST TIME BEING TESTED FOR POPULAR CONSUMPTION, THE REGULATORY AGENCIES WE ENTRUST WITH WATCHING OUT FOR OUR HEALTH WOULD DISALLOW THEIR USE. BUT FROM THE BEGINNING, AMERICAN TOBACCO HAS ENJOYED GOVERNMENT PROTECTION AND CODDLING, DESPITE ITS SINISTER ASSOCIATIONS, FIRST WITH SLAVERY, AND LATER WITH CANCER AND HEART DISEASE. ONLY THE GROTESQUE ECONOMIC POWER OF THE INTERNATIONAL TOBACCO COMPANIES CAN SUSTAIN THIS OUTRAGE, AS THEY USE ECONOMIC BLACKMAIL TO INTIMIDATE PUBLISHERS, GOVERNMENTS, AND BROADCASTERS. 278 ad SIMILARLY, THE FAILURE OF PROHIBITION IN THE 1920S HAS MADE AMERICANS SHRINK FROM TAKING THE STEPS ANY RATIONAL SOCIETY WOULD TAKE TO REDUCE OR ELIMINATE THE INCALCULABLE PERSONAL AND SOCIAL COST OF ALCOHOL ABUSE. 279 ad IT IS UNCONTESTABLE: UNDENIABLE HARM TO INDIVIDUALS AND TO OUR NATION COMES FROM ALCOHOL AND TOBACCO. ALTHOUGH NO ONE CLAIMS THAT ADVERTISING ALONE IS THE CAUSE FOR DRINKING AND SMOKING, IT DOES NOT MAKE SENSE _ THAT TOBACCO AND ALCOHOL ADVERTISERS WOULD SPEND BILLIONS ON SLICK, GLAMOROUS, SEXY ADVERTISING IF IT DID NOT PAY OFF. 280 ad CURRENT ALCOHOLIC BEVERAGE ADVERTISING IS INCREASINGLY TARGETED AT YOUNG PEOPLE AND MINORITIES, AND OFTEN DEPICTS ALCOHOL CONSUMPTION AS A NORMAL AND GLAMOROUS ACTIVITY WITHOUT NEGATIVE CONSEQUENCES. DRINKING IS FREQUENTLY SHOWN IN ASSOCIATION WITH HIGH- RISK ACTIVITIES AND LINKED TO ATHLETIC, SOCIAL, AND SEXUAL SUCCESS. THAT'S THE WRONG MESSAGE. 281 ad AND STUDIES MAKE CLEAR THE RELATIONSHIP AMONG TEENAGERS BETWEEN HEAVY EXPOSURE TO ALCOHOL ADS, HEAVY DRINKING, AND ENGAGING IN RISKY ACTIVITIES, LIKE DRIVING WHILE UNDER THE INFLUENCE OF ALCOHOL. 282 ad AND IT IS YOUNG PEOPLE WHO HEAR THIS MESSAGE. AMERICAN CHILDREN SEE ABOUT 100,000 BEER COMMERCIALS BETWEEN THE TIME THEY ARE TODDLERS UNTIL 18. 56% OF U.S. HIGH SCHOOL STUDENTS BEGIN DRINKING IN THE 9TH GRADE OR EARLIER. MANY DRINK HEAVILY. HALF OF 10TH GRADERS AND ONE THIRD OF 8TH GRADERS SURVEYED SAID THEY HAD RIDDEN AT LEAST ONCE IN LAST MONTH WITH DRIVER WHO HAD USED ALCOHOL OR DRUGS BEFORE DRIVING. 283 ad DRUNK-DRIVING IS NOT THE ONLY PROBLEM. ALCOHOL ABUSE IS A CULPRIT ASSOCIATED WITH CHILD AND SPOUSE ABUSE, WITH DROWNINGS, WITH FETAL ALCOHOL SYNDROMES, WITH CANCER, WITH HEART DISEASE. 284 ad BUT THE ALCOHOL INDUSTRY FORCES ITS TENTACLES OF CORRUPTION AND INFLUENCE INTO THE VERY AGENCIES THAT SHOULD BE PROTECTING US. DURING RECENT HEARINGS ABOUT A BILL THAT WOULD REQUIRE ROTATING HEALTH WARNINGS ON BEER WINE AND LIQUOR ADS, MUCH LIKE THOSE ON CIGARETTES, THE FEDERAL TRADE COMMISSION CHAIRWOMAN, JANET D. STEIGER, SAID THAT THE F.T.C. WOULD NOT BACK THE WARNINGS BECAUSE THE "EVIDENCE" WAS INCONCLUSIVE. 285 ad THE WOMAN WAS OBVIOUSLY BOUGHT OFF, SINCE THE EVIDENCE IS CONCLUSIVE. TEENAGERS TESTIFYING BEFORE NATIONAL COMMISSION ON ALCOHOL SAID REPEATEDLY THAT A HIGH PERCENT OF TEENS BEGIN TO DRINK BEER BECAUSE OF THE ADS. 286 ad IF YOU THINK THERE IS NO ADVERTISING OF CIGARETTES ON TELEVISION, LISTEN TO THIS. CIGARETTE ADS ON MOST SPORTS STADIUMS GET FULL PLAY ON TV, AS THE CAMERAS SEEM TO PAN AROUND THE FIELD JUST TO FIND THEM. ON NBC'S 1989 GRAND PRIX IN 93 MINUTES OF TV THERE WERE 4997 IMAGES OF MARLBORO SIGNS, 519 OF MARLBORO BILLBOARDS, 249 OF THE MARLBORO CAR. FOR 49% OF THE WHOLE TIME OR 46 MINUTES THE BRAND NAME MARLBORO WAS ON THE SCREEN. 287 ad ALTHOUGH ONE OF THE MOST GRATIFYING CHANGES DURING MY TENURE AS SURGEON GENERAL WAS THE DECLINE IN CIGARETTE SMOKING IN GENERAL, I AM ALARMED BY THE CONTINUED RISE OF SMOKING IN CERTAIN GROUPS: YOUNG PEOPLE, WOMEN, AND MINORITIES. NOT COINCIDENTALLY, THESE THREE GROUPS HAVE BEEN THE TARGETS OF SPECIAL ADVERTISING BY THE TOBACCO COMPANIES. 288 ad ADVOCATES FOR WOMEN, CHILDREN, AND MINORITIES ARE INCENSED BY THIS PATRONIZING AND MANIPULATIVE MARKETING. CIGARETTE FIRMS MANIPULATE MINORITIES, WOMEN, AND YOUNG PEOPLE BECAUSE THESE PEOPLE HAVE THE STRONGEST ASPIRATIONS TO CHANGE THEIR STATUS. SO THESE ADS ASSOCIATE SMOKING WITH MAKING IT... IN THE WHITE, OR ANGLO, OR MALE, OR ADULT WORLD. 289 ad THEY ASSOCIATE SMOKING WITH A HIGHER ECONOMIC STATUS (WHEN REALLY HIGHER INCOME GROUPS ARE NOW SMOKING LESS). TOBACCO ADVERTISERS ASSOCIATE SMOKING --CONTRARY TO ALL EVIDENCE-- WITH ROBUST ACTIVITY, ATHLETICS, SOCIAL ACCEPTABILITY, SUCCESS, OUTDOOR LEISURE, AND EVEN GOOD HEALTH. TOBACCO-SPONSORED SPORT EVENTS IMPROPERLY LINK SMOKING WITH ATHLETIC SUCCESS, INSTEAD OF WITH ITS HEALTH-CRIPPLING RESULTS. 290 ad AT THIS POINT THE CIGARETTE COMPANIES, ALCOHOLIC BEVERAGE COMPANIES--AND SOME BROADCASTERS-- TROT OUT THE OLD LINE THAT THEIR ADVERTISING IS INTENDED ONLY TO ENFORCE BRAND LOYALTY, AND TO GET CONSUMERS TO SWITCH TO THEIR BRAND. NO ONE REALLY BELIEVES THAT. BRAND CHANGERS FORM ONLY 10% OF THE MARKET. THE REAL PURPOSE OF CIGARETTE ADVERTISING TO IS HOLD ON TO THOSE SMOKERS ALREADY HOOKED --ADDICTED-- AND TO ATTRACT NEW ONES. 291 ad IT WORKS. RECENT STUDIES CONFIRM THAT INCREASED ADVERTISING BRINGS ABOUT A HIGHER DEMAND FOR CIGARETTES IN GENERAL, NOT JUST FOR THE BRANDS ADVERTISED. THE STORY FOR ALCOHOL ADVERTISING IS MUCH THE SAME. 292 ad LIKE TOBACCO ADVERTISERS, ALCOHOL ADVERTISERS ARE ALWAYS ATTEMPTING TO INCREASE THEIR TOTAL MARKET, TO LURE NEW CONSUMERS TO THEIR PRODUCTS. THIS MEANS COMPETING, NOT JUST WITH OTHER ALCOHOLIC BEVERAGES, BUT WITH ALL BEVERAGES, INCLUDING SODA, JUICES, AND THE LIKE. THAT'S WHAT IS BEHIND THE TREND TOWARD WINE COOLERS, LITE BEER, CREAMY LIQUEURS, ETC.AND, SURE ENOUGH, WINE AND BEER CONSUMPTION HAS MOVED UP STEADILY SINCE THIS NEW HEAVY ADVERTISING BEGAN ON TV AND RADIO. 293 ad THE TIME HAS COME FOR THE AMERICAN PEOPLE TO PROTECT THEIR CHILDREN --AND THEMSELVES-- FROM THE THREAT TO THEIR HEALTH IN THE GUISE OF ADVERTISING. A BUSINESS WEEK/LOUIS HARRIS POLL INDICATED THAT 57% OF THE PUBLIC FAVORS TOTAL BAN ON BROADCAST ALCOHOL ADVERTISING. IF VOLUNTARY RESTRICTIONS ARE NOT SOON ADOPTED, ADVERTISING BANS WILL BE MANDATED BY CONGRESS IN RESPONSE TO PUBLIC DEMAND. 294 ad A BAN ON ADVERTISING FOR BOTH ALCOHOL AND TOBACCO WILL HAVE ALMOST IMMEDIATE POSITIVE RESULTS FOR THE HEALTH OF THE AMERICAN PEOPLE. OR, IF WE DON'T HAVE A BAN, WE'LL USE COUNTER-ADVERTISING, WITH HEALTH MESSAGES. COUNTER-ADVERTISING IS SO SUCCESSFUL, THAT IN THE PAST TOBACCO ADVERTISERS HAVE PULLED THEIR ADS OFF TV, RATHER THAN HAVE COUNTER-ADS INFORM AMERICANS ABOUT THE REAL CONSEQUENCES OF SMOKING. 295 ad WHEN TOBACCO ADVERTISING HAS BEEN RESTRICTED, HERE AND ABROAD, SMOKING HAS DECLINED, THEREFORE AFFECTING POSITIVELY THE HEALTH OF THE SOCIETY. WE HAVE SEEN THE STEADY DECLINE IN SMOKING SINCE TV ADS WERE BANNED. WE CAN SEE SIMILAR RESULTS IN OTHER COUNTRIES. 296 ad NEW ZEALAND DISCOVERED THAT BANS ON TOBACCO PROMOTION ARE FOLLOWED BY A SMOKING DECLINE, AND THAT TOTAL BANS CAUSE A SMOKING DECLINE 4 TIMES FASTER THAN IN COUNTRIES WITH PARTIAL BANS. SIMILARLY A MULTI-FACETED CAMPAIGN AGAINST ALCOHOL ADS IN SCANDINAVIAN COUNTRIES LED TO A 20% DECLINE IN DRINKING, AND A 30% DECLINE IN HIGH SCHOOL DRINKING. 297 ad IN CALLING FOR RESTRICTIONS ON TOBACCO AND ALCOHOL ADVERTISING I STAND ON COMMON SENSE AND PROVEN HEALTH STUDIES. I DON'T NEED TO HIDE BEHIND THE FIRST AMENDMENT. I DON'T NEED TO USE OUR CONSTITUTION AS A SMOKE SCREEN. AND THE "FREE SPEECH" ARGUMENT USED BY TOBACCO AND ALCOHOL ADVERTISERS IS A SMOKE SCREEN. YOU DON'T SEE THESE PEOPLE OUT IN FRONT ON OTHER FIRST AMENDMENT ISSUES. 298 ad FREE SPEECH HAS NEVER BEEN AN UNLIMITED RIGHT: WE ALL KNOW YOU CAN'T YELL "FIRE" IN A CROWDED THEATRE. THE FIRST AMENDMENT WAS NOT INTENDED TO ALLOW LIES TO BE FOISTED ON THE PUBLIC. MOST CIGARETTE AND ALCOHOL ADVERTISING IS LIES. IT ASSOCIATES WITH ROMANCE, GLAMOUR, ATHLETICS, SUCCESS SUBSTANCES WHICH INSTEAD LEAD TO DISABILITY AND DEATH. 299 ad FIRST AMENDMENT PROTECTION IS NOT EXTENDED TO SPEECH ENCOURAGING ILLEGAL ACTIVITY. TOBACCO AND ALCOHOL ADVERTISERS DEPEND UPON REACHING YOUNG PEOPLE. MOST OF THOSE WHO SMOKE OR DRINK, BEGAN BEFORE THEY WERE TWENTY, OR EVEN 15. IN OTHER WORDS, THE CONTINUED STRENGTH OF THE TOBACCO AND ALCOHOL MARKET DEPENDS ON THOSE TO WHOM THE PRODUCTS CANNOT BE LEGALLY SOLD. 300 ad THEREFORE, RESTRICTIONS ON TOBACCO AND ALCOHOL ADVERTISING MEET THE CONSTITUTIONAL TEST IN AT LEAST TWO WAYS: 1. IT IS APPROPRIATE TO BAN COMMERCIAL SPEECH THAT IS MISLEADING OR FRAUDULENT. AND 2. IT IS APPROPRIATE TO BAN COMMERCIAL SPEECH RELATED TO ILLEGAL ACTIVITY. 301 ad FOR ALL THEIR TALK ABOUT "FREEDOM", TOBACCO AND ALCOHOL INTERESTS ARE GREAT ENEMIES OF FREEDOM. FAR FROM BELIEVING IN FREE SPEECH, TOBACCO AND ALCOHOL ADVERTISERS USE THEIR ECONOMIC CLOUT TO FORCE PUBLISHERS NOT TO PRINT ARTICLES ABOUT THE REAL CONSEQUENCES OF SMOKING AND DRINKING. CIGARETTE AND ALCOHOL ADVERTISING, FAR FROM ALLOWING FREE CHOICE, ACTUALLY UNDERMINE FREE CHOICE. NICOTINE ADDICTS AND ALCOHOLICS DO NOT ENJOY FREE CHOICE. 302 ad FINALLY, LET'S BE UP-FRONT ABOUT THE SPECIAL CHALLENGE FACING TOBACCO ADVERTISERS: MOST TOBACCO USERS WOULD RATHER NOT SMOKE. AS MANY AS 90% WISH TO QUIT. MANY TOUGH IT OUT, BREAK THEIR ADDICTION, AND SUCCEED IN QUITTING. THE ADVERTISERS NEED TO REPLENISH THE DIMINISHING SUPPLY OF TOBACCO USERS. 303 ad AND, --REMEMBER THIS-- 1,000 SMOKERS WILL GIVE UP SMOKING TODAY. eases THEIR FUNERALS WILL BE HELD IN THE NEXT THREE DAYS. ANOTHER 5000 QUIT EACH DAY BECAUSE THEY KNOW BETTER. SO, JUST TO KEEP RUNNING IN PLACE THE CIGARETTE COMPANIES MUST HOOK 6000 NEW SMOKERS PER DAY. 304 WE ARE A VIOLENT SOCIETY. IN 1870 THE UNITED STATES CONGRESS PASSED A LAW CREATING AN ORGANIZATION TO PREVENT CRUELTY TO ANIMALS. VERY QUICKLY, EVEN IN RELATIVELY SMALL TOWNS, ORGANIZATIONS BEGAN TO PROTECT ALL MANNER OF FURRY OR FEATHERED CREATURES. IT Is A SAD COMMENTARY ON OUR SOCIETY TO ADMIT THAT IT TOOK AN ADDITIONAL 100 YEARS TO CREATE OUR FIRST SHELTER FOR BATTERED WOMEN. 305 VIOLENCE IS NOT ONLY A PROBLEM FOR AMERICAN SOCIETY, BUT ALSO IT HAS BECOME A PLAGUE, A RAPIDLY EXPANDING HEALTH PROBLEM. MY INTEREST IN THIS ISSUE BEGAN IN A CURIOUS WAY. IN 1984, I WAS ASKED TO ADDRESS A MEETING ON TELEVISION VIOLENCE. THE GOVERNMENT HAD BEEN FUNDING RESEARCH IN T.V. VIOLENCE FOR THE PAST 20 YEARS AND SPEECHES ON THE SUBJECT BY THE SURGEON GENERAL WERE RATHER ROUTINE ... 306 BUT I BEGAN TO WONDER IF SOMEHOW OUR PREOCCUPATION WITH T.V. VIOLENCE MIGHT ACTUALLY BE PREVENTING US FROM SEEING THE LARGER AND MUCH MORE SERIOUS PROBLEM OF REAL VIOLENCE IN OUR SOCIETY. EVEN A QUICK GLANCE AT THE PROBLEM REVEALED ITS STAGGERING DIMENSIONS. 307 REPORTS FROM AROUND THE NATION INDICATED THAT AS MANY AS 4 MILLION CHILDREN WERE VICTIMS OF ABUSE AND NEGLECT. TO OUR SHAME WE HAD HIDDEN THIS NATIONAL TRAGEDY. MANY OF THOSE YOUNG VICTIMS HAVE BEEN PUNCHED ... SLAPPED ... THROWN ... AND BEATEN WITH FISTS, CLUBS, AND OTHER WEAPONS. ADULTS DO THAT TO CHILDREN. 308 FOR CENTURIES ADULTS HAVE INJURED CHILDREN ... AND HAVE LIED ABOUT IT ... AND OTHER ADULTS HAVE HEARD THOSE LIES AND THEN MERELY TURNED AWAY. THE STATISTICS FOR WOMEN ARE EQUALLY ALARMING. ESTIMATES VARY, BUT WE KNOW THAT FROM 1 TO 3 MILLION WOMEN IN THE UNITED STATES ARE BATTERED AND ASSAULTED EACH YEAR BY THEIR HUSBANDS OR PARTNERS. MANY ARE RAPED. 309 THESE WOMEN VICTIMS OF ASSAULT ARE PERMANENTLY INJURED -- NOT JUST PHYSICALLY BUT ALSO MENTALLY --- WHILE SOME OF THEM LOSE THEIR LIVES. BATTERY IS THE SINGLE MOST SIGNIFICANT CAUSE OF INJURY TO WOMEN IN THIS COUNTRY. 310 ONE IN EVERY FIVE WOMEN SEEN IN HOSPITAL EMERGENCY ROOMS IS A VICTIM OF PERSONAL INJURY CAUSED BY SPOUSE ABUSE. REMEMBER, BEHIND THESE COLD NUMBERS, PERCENTAGES, AND STATISTICS ARE REAL PEOPLE, OUR NEIGHBORS, OUR FAMILY MEMBERS, OUR FELLOW CITIZENS. V 311 THE CONSEQUENCES ARE ENORMOUS: LOSS OF SELF-ESTEEM, INABILITY TO WORK PRODUCTIVELY AND TO CARE FOR CHILDREN, PSYCHIATRIC PROBLEMS, ALCOHOL AND DRUG DEPENDENCE. STUDIES HAVE SHOWN THAT BATTERED WOMEN ARE FOUR TO FIVE TIMES MORE LIKELY THAN NON-BATTERED WOMEN TO REQUIRE PSYCHIATRIC TREATMENT. V 312 MANY SUFFER FROM ANXIETY, INCREASED LEVELS OF HOSTILITY, OBSESSIVE-COMPULSIVE SYMPTOMS, AND AGORAPHOBIA - FEAR OF OPEN SPACES. SOME COMMIT SUICIDE. MOREOVER, STUDIES HAVE SHOWN THAT WOMEN WHO ARE ABUSED ARE EIGHT TIMES MORE LIKELY TO ABUSE THEIR CHILDREN THAN WOMEN WHO ARE NOT ABUSED. THESE ABUSED CHILDREN THEN OFTEN BECOME ABUSERS THEMSELVES. V 313 WE REALIZE THAT WE DON'T HAVE GOOD STATISTICS IN THIS DIFFICULT AREA. BUT, IF ANYTHING, THESE NUMBERS ARE MUCH TOO LOW. WE ESTIMATE, FOR EXAMPLE, THAT FOR EVERY ADULT VICTIM OF VIOLENCE COUNTED BY THE POLICE AND THE F.B.1., AS MANY AS THREE ADDITIONAL ADULT VICTIMS PASS THROUGH HOSPITAL EMERGENCY ROOMS OR COMMUNITY CLINICS AND ARE MISSED BY THE POLICE ALTOGETHER. V 314 INTERPERSONAL FAMILY VIOLENCE IS AN OVERWHELMING MORAL, ECONOMIC, AND PUBLIC HEALTH BURDEN THAT OUR SOCIETY CAN NO LONGER BEAR. IN THIS COUNTRY, NO MAN HAS A LICENSE TO BEAT A WOMAN ... AND GET AWAY WITH IT. AND NO WOMAN IS OBLIGED TO ACCEPT A BEATING ... AND SUFFER BECAUSE OF IT. 315 I WON'T GO INTO ALL THE DETAILS OF HOW WE FACED THIS PROBLEM, BUT MUCH HAS BEEN ACCOMPLISHED. NOT ENOUGH. THERE IS STILL MUCH TO DO. WE SAY WE ARE A CIVILIZED SOCIETY. ALL RIGHT, LET'S ACT LIKE ONE. V 316 WE AMERICANS CAN GET SLIGHTLY ZANY ABOUT FOOD -- LIKE DURING THE APPLE SCARE OF '89: SCHOOLS BANNED "APPLES FOR THE TEACHERS'--AND FOR THE STUDENTS, HOUSEWIVES PITCHED OUT JARS OF APPLESAUCE, AND THEN THERE WAS THAT FRANTIC MOTHER IN UPSTATE NEW YORK WHO INSISTED THAT THE STATE POLICE INTERCEPT HER DAUGHTER'S SCHOOL BUS, BECAUSE SHE HAD PACKED AN APPLE IN THE LITTLE GIRL'S LUNCH BOX BEFORE HEARING NEWS REPORTS ABOUT ALAR. 317 SOME PEOPLE THINK THAT ALL MAN-MADE SUBSTANCES SHOULD BE REMOVED FROM OUR FOOD SUPPLY, AND THAT EVERYTHING OCCURRING IN NATURE IN BENEFICIAL. THEY INSIST ON BANNING ALL PESTICIDES. FORTUNATELY THE LARGE CHAIN STORES HAVE NOT JUMPED ON THIS BANDWAGON, ALTHOUGH SOME SMALL STORES HAVE PLEDGED TO SELL NOTHING EXCEPT FOODS UNTREATED BY PESTICIDES. NOT ONLY WILL THIS LEAVE THEM WITH ROTTEN FOOD, BUT ALSO THEY WILL FAIL TO PROTECT THE CONSUMER AGAINST MOLD SUCH AS APHATOXIN (??) WHICH IS LETHAL, AND OCCURS, FOR EXAMPLE, ON CORN. 318 PEOPLE WHO ARE SO WORRIED ABOUT PESTICIDES FAIL TO REALIZE THAT THE CANCER RATES HAVE DROPPED OVER THE LAST 40 YEARS: STOMACH CANCER HAS DROPPED MORE THAN 75%, WHILE RECTAL CANCER DROPPED MORE THAN 65%. THE ONLY CANCER RATE THAT IS GOING UP IS AN ENVIRONMENTAL CANCER, CIGARETTE- INDUCED LUNG CANCER. MUCH OF THE PUBLIC CONCERN ABOUT CARCINOGENS IN PESTICIDES IS MISPLACED. 319 THE CHAIRMAN OF THE DEPARTMENT OF BIOCHEMISTRY AT BERKELEY, AND AUTHOR OF IMPORTANT ADVANCES IN ONCOLOGY BELIEVES THAT THE FDA IS CORRECT IN SAYING THAT AVERAGE AMERICAN CONSUMES 45 MICROGRAMS OF POSSIBLE CARCINOGENIC MAN-MADE PESTICIDE RESIDUES EVERY DAY. BUT HE POINTS OUT THAT THERE ARE 500 MICROGRAMS OF NATURALLY OCCURRING CARCINOGENS IN 1 CUP OF COFFEE, 185 MICROGRAMS OF NATURAL CARCINOGENS IN A SLICE OF BREAD, 2000 MICROGRAMS OF NATURE'S CARCINOGENS IN COCA-COLA. 320 UNTIL RECENTLY, AMERICANS THOUGHT ABOUT FOOD IN TERMS OF TASTE AND COST. NOW THEIR CHIEF CONCERNS ARE HEALTH AND SAFETY. AMERICANS ENJOY THE SAFEST FOOD SUPPLY IN THE WORLD, BUT IT TAKES ONLY AN ISOLATED INCIDENT OR RUMOR TO MAKE THIS NATION PANIC ABOUT THE SAFETY OF OUR ENTIRE FOOD SUPPLY. 321 THE AMERICAN PEOPLE WANT ASSURANCE THAT EVERYTHING THEY EAT IS "SAFE". THE QUESTION ABOUT THE FOOD SUPPLY IS NOT "IS IT SAFE?" --FEW THINGS IN LIFE CAN BE GUARANTEED "SAFE' -- BUT "IS IT SAFE ENOUGH?" 322 IN THE FOOD SUPPLY --AS IN ALL OTHER PUBLIC HEALTH QUESTIONS-- WE NEED BETTER UNDERSTANDING OF RISK AND HAZARD --AND THE DIFFERENCE BETWEEN RISK AND HAZARD. THERE IS RISK IN ALMOST EVERYTHING WE DO, SO WE NEED TO CONCENTRATE ON THE DIFFERENCE BETWEEN EXPOSURE TO A HAZARD AND TRUE RISK. 323 SOME INSIST THAT NO AMOUNT OF CHEMICALS OR PESTICIDE RESIDUE IN FOOD IS ACCEPTABLE. PUBLIC HEALTH OFFICIALS, HOWEVER, OPERATE ON THE PRINCIPLE THAT MERE EXPOSURE TO A SUBSTANCE DOES NOT NECESSARILY CREATE A HAZARD. IT IS THE COMBINATION OF TOXICITY AND EXPOSURE THAT CREATES THE RISK. WE STILL HAVE A LONG WAY TO GO IN EDUCATING THE AMERICAN PEOPLE ABOUT THIS DIFFERENCE BETWEEN EXPOSURE AND RISK. 324 ONE OF OUR PROBLEMS IN STRIKING THE RIGHT BALANCE BETWEEN MANAGING RISK AND MANAGING FEAR IS NOT A SCIENTIFIC OR HEALTH PROBLEM, BUT A LEGISLATIVE ONE: A WELL-INTENDED MEASURE --THE DELANEY CLAUSE-- WITH UNFORESEEN NEGATIVE CONSEQUENCES. 325 WHEN CONCERN FIRST SURFACED ABOUT THE PRESENCE OF CARCINOGENS IN FOODS AND DRUGS, CONGRESS PASSED THE DELANEY CLAUSE TO PROTECT THE AMERICAN PEOPLE FROM UNKNOWN DANGERS. JUST TO BE ON THE SAFE SIDE, THE LAW STIPULATED THAT IF ANY SUBSTANCE CAUSED ANY CANCER IN ANY ANIMAL, IT WOULD BE BANNED FOR HUMAN CONSUMPTION. 326 THE LAW DID NOT BOTHER TO DISTINGUISH THE SIZE OF THE DOSE, THE TOXICITY OF THE SUBSTANCE, THE FORM OF CANCER, THE KIND OF ANIMAL, ETC. SINCE THEN, THE RESEARCH COMMUNITY HAS BECOME MORE SOPHISTICATED, DETERMINING THAT SOME CARCINOGENS IN ANIMALS DO NOT HAVE THAT EFFECT IN HUMANS. ALSO, SOME CARCINOGENS PEOPLE WOULD LIKE TO BAN IN ADDITIVES ARE FOUND NATURALLY IN FOODS. 327 FURTHER STUDIES HAVE INDICATED THAT THE DAMAGE DONE TO CELLS IN SOME ANIMALS IN SOME TESTS IS DUE, NOT TO CARCINOGENIC SUBSTANCE, BUT TO THE SHEER TOXICITY OF THE SIZE OF THE DOSE. GIVING A LABORATORY RAT A DOSE THE EQUIVALENT TO MY DRINKING A BATHTUB FULL OF THE SAME SUBSTANCE HAS BEEN QUESTIONED AS A VALID SCIENTIFIC EXPERIMENT. I THINK THE DELANEY CLAUSE NEEDS TO BE AMENDED TO REFLECT CURRENT SCIENCE. 328 A NUMBER OF RECENT SCARES SHOWED US HOW QUICKLY CONCERN TURNS TO PANIC. AS A PUBLIC HEALTH OFFICIAL, I APPLAUD THE AMERICAN CONCERN FOR A HEALTHFUL DIET. SUSTAINED PUBLIC INTEREST IN DIET AND HEALTH IS BOUND TO MAKE A DIFFERENCE, BECAUSE DIET IS FUNDAMENTAL TO THE HEALTH OF THE AMERICAN PEOPLE. 329 INDEED, THE AMERICAN COUNCIL ON SCIENCE AND HEALTH INDICATSS THAT TWO-THIRDS OF ALL DEATHS IN AMERICA ARE DIRECTLY OR INDIRECTLY RELATED TO DIET. BUT PUBLIC HEALTH OFFICIALS BECOME FRUSTRATED WHEN CONCER!! ABOUT DIET LEADS TO CONFUSION ABOUT THE SAFETY OF THE *OOD SUPPLY. 330 SOMETIMES BEING TOO CONCERNED ABOUT DIET CAN BE COUNTE?.-PRODUCTIVE. WORRYING ABOUT TRACES OF CHEMICALS IN A FEW FOODS MAY BE KEEPING MANY AMERICANS FROM EATING THE WELL- ROUNDED AND NUTRITIONAL DIETS THEY NEED. 331 WHILE WE ARE TALKING ABOUT FOOD, A FEW WORDS ABOUT THE CHOLESTEROL ISSUE. THE CHOLESTEROL BALLOON HAS BEEN PRICKED AND IS DEFLATING. LET'S BE VERY CLEAR ABOUT CHOLESTEROL. IT IS A RISK FACTOR FOR CORONARY HEART DISEASE. 332 IT IS HOWEVER, ONLY ONE OF SEVERAL RISK FACTORS, AND MOST SCIENTISTS THINK THE OTHERS, SUCH AS SMOKING AND HIGH BLOOD PRESSURE ARE MORE IMPORTANT AND EASIER TO CONTROL. BECAUSE CHOLESTEROL IS MANUFACTURED IN THE BODY NATURALLY, DIET DOES NOT HAVE THE DIRECT RELATIC?OiP TO BLOOD LEVELS THAT MANY MISLED LAYMEN ASSUME. 333 THEN TOO, THE STATED RELATIONSHIP BETWEEN CORONARY HEART DISEASE AND CHOLESTEROL BLOOD LEVELS FALLS OFF FOR WOMEN WHEN THEY GET OVER 55 AND MEN WHEN THEY GET OVER 60. HEREDITY IS A PROMINENT FACTOR. IN SUMMARY IT SEEMS THAT ADVICE CONCERNING CHOLESTEROL DIET IN RELATIC iC P TO CORONARY HEART DISEASE HAS BEEN GIVEN TO MOR: PiiOPLE THAN THOSE TO WHOM THE INFORMATION IS PERTINENT. A SEGMENT OF THE POPULATION MAY HAVE BEEN MISLED INTO THINKING DIETARY CHANGES CAN ACCOMPLISH MORE THAN LS POSSIBLE. 334 THE NUM®ERS ARE INTERESTING. WHILE MANY STUDIES SHOW THAT THERE IS A REDUCTION IN THE NUMBER OF HEART ATTACKS ASSOCIATED WITH THE LOWERING OF CHOLESTEROL, THERE 15 NO EVIDENCE THAT THERE IS AN ACCOMPANYING REDUCT:ON IN THE DEATH RATE FROM CORONARY HEART DISEASE. SO, ALTHOUGH THE QUALITY OF LIFE MIGHT BE IMPROY "2, HE DEATH RATE IS STILL THE SAME. THERE 15 1:0 DOUBT THAT SOME HAVE BENEFITTED FROM THE CHOLESTEROL HEALTH INITIATIVE, BUT GREATER NUMBERS HAVE PEM FREATED THAN NECESSARY OR PRUDENT. 335 (A FEW FACTS ON CHOLESTEROL:) IF YOU'RE OVER 50 AND A FEMALE; OR OVER 60 AND A MALE, AND YOUR ©" OLESTEROL 1S 200 MILLIGRAMS OR LESS, CHECK WITH YOUR DOCTOR IN 5 YEARS, AND EAT A NORMAL DIET. IF YOUR CHOLESTEROL IS BETWEEN 200 AND 240, IF OTHER RISK FACTORS ARE NOT un DER CONTROL, THEN YOU SHOULD CONTROL THEM, AND Pio..t.’5 REDUCE YOUR CHOLESTEROL. IF YOU HAVE MORE THAN 240 CiiOLESTEROL, THEN YOU OUGHT TO TALK TO YOUR DOCTC® “OUT TAKING YOU TOTALLY IN HAND, AND ALTHOUGH HE MAY PU YOU ON A LOWERED CHOLESTEROL DIET, HE SHOUL:. | ‘ot DO SO WITHOUT CUTTING DOWN ON OTHER RISK FACTO®®. 2S §S CRAZY TO GO ON A LOW CHOLESTEROL DIET AND C...00.:.JUiE TO SMOKE, 336 INT (some of this material same as in smoking part of speech) NOW, Po LIE TO TAKE A FEW MINUTES TO TALK ABOUT INTERNA! ONAL HEALTH, FOR MOST CF MY SURGICAL CAREER, I WAS INVOLVED IN INTER iA.) GHAL HEALTH WORK. BUT IT WAS ONLY DURING MY TENUS& 3) SURGEON GENERAL OF THE U.S. PUBLIC HEALTH SERVICE, THAT I HAD THE OPPORTUNITY TO WORK CLOSELY WITH 7) LiiADERSHIP AND STAFF OF THE WORLD HEALTH aw, ORGAR SON, 337 int THE EXP eS ENCE HAS REINFORCED MANY TIMES OVER MY BELIEF 721.5 W.H.O. 18 NOT ONLY AN AGENCY WHOSE EXISTENCE IS ESSENTIAL TO WORLD HEALTH, BUT IS ALSO AN ORGANIZATION WHOSE ACCOM. LOSI MENTS OVER THE PAST 40 YEARS HAVE EVEN EXCEED > "SHE GREAT HOPES THAT ATTENDED ITS BIRTH. AND If 2240 B2EN DRIVEN BY A POWERFUL CONCEPT ... "THAT HEALT?:. SOCD OR ILL, COULD NEVER AGAIN BE PURELY A NATIOM+. 2. 2 ENOMENON." 338 int THE HEALTH STATUS OF ALL THE PEOPLE OF THE WORLD -- WHETE! WS Y LIVE IN DEVELOPED OR DEVELOPING COUNT? 05 -- AFFECTS ALL OTHERS. IT WAS THEREFORE IN THE INTEREST CF ALL NATIONS TO WORK TOGETHER TO ADDRESS THE TC?T*.iTY OF WORLD HEALTH PROBLEMS. 339 int: AS WE LOOK AT OUR WORLD TODAY, WE SEE THAT ENORMOUS PROGRESS NAS BEEN MADE IN THE FOUR DECADES DURING WHICH *"07.0, EVOLVED FROM A TECHNICAL ASSISTANCE AGENCY, PRIMARILY CONCERNED WITH COMMUNICABLE DISEASES CONTROL, TO A PARTNER OF ALL NATIONS IN THE SUPPC™ © MATIONAL GOALS FOR HEALTH FOR ALL. 340 int O WE 'S IMPROVED OUR HEALTH CARE SYSTEMS AND M.A" S MALTH SERVICES AVAILABLE TO A DEGREE UNV NO VWN 40 YEARS AGO. O TODAY, THANKS TO A VERY ACTIVE AND SUCCESSFUL W.H.O. | EXPAN... 00° | SOGRAM ON IMMUNIZATION, THERE IS EXCELLENT . VACCIM #0. Gi COVERAGE AGAINST POLIOMYELITIS, DIPHTHERIA, TETANUS, WHOOPING COUGH, MEASLES, AND TUBERCULOSIS. 341 int AS WE LOO AT OUR WORLD TODAY, WE SEE THAT ENORMOUS PROGRESS =IAS BEEN MADE IN THE FOUR DECADES DURING WHICH! "01,0, EVOLVED FROM A TECHNICAL ASSISTANCE | AGENCY, PPIMARILY CONCERNED WITH COMMUNICABLE DISEASES CONTROL, TO A PARTNER OF ALL NATIONS IN THE SUPPC'. © NATIONAL GOALS FOR HEALTH FOR ALL. 340 int AND, AT THE REQUEST OF MEMBER NATIONS, W.H.O. HAS NOW LAUNCHED A SPECIAL EFFORT TO ELIMINATE POLIO EVERYWHERE. POLIO MAY WELL BECOME THE SECOND DISEASE TO BE ERADICATED THROUGH THE EFFORTS OF MANKIND, FOLLOWING SMALLPOX ON THE ROAD TO EXTINCTION. ORAL REHYDRATION THERAPY IS WELL ON ITS WAY TO BECOMING ANOTHER SUCCESS STORY. IT IS BECOMING SO EFFECTIVE THAT THE LIVES OF COUNTLESS INFANTS AND CHILDREN ARE BEING SPARED. THE THERAPY, OF COURSE, IS BASED ON A SIMPLE SOLUTION OF WATER, SUGAR, AND SALTS ... A FORMULA DEVISED BY W.H.O. SCIENTISTS. 343 int THE WORK ON MALARIA ALSO CONTINUES TO HOLD PROMISE THAT THIS DISEASE, TOO, WILL ONE DAY BE CONQUERED. FROM ITS CREATION, W.H.O. HAS TARGETED THIS DISEASE. AND DESPITE THE DIFFICULTIES OF MALARIA CONTROL, WE CAN REMAIN OPTIMISTIC ABOUT THE FUTURE. THESE SUCCESS STORIES ARE IMPRESSIVE. BUT IF ANYTHING, THEY SHOULD SERVE AS A STIMULUS TO US TO DO BETTER. THEY MUST NOT BE AN EXCUSE FOR COMPLACENCY. 344 int WE KNOW ALL TOO WELL THAT VICTORY OVER DISEASE IS OFTEN COUNTER-BALANCED BY THE APPEARANCE OF NEW THREATS AND NEW DISEASES. WE ARE NOW EXPERIENCING THIS WITH AIDS AS A WORLDWIDE EPIDEMIC. WORLDWIDE, 8 TO 10 MILLION PEOPLE ARE ALREADY INFECTED WITH AIDS, CONSISTENT WITH THE GRIM PREDICTION MADE BY W.H.O. THAT BY THE YEAR 2000, 25 TO 20 MILLION PEOPLE WOULD BE INFECTED BY THE HIV VIRUS. IN SOME PLACES --SUB- SAHARAN AFRICA, ASIA, AND LATIN AMERICA-- THE EPIDEMIC IS SPREADING EVEN MORE RAPIDLY THAN FORECAST, REFLECTING THE CONTINUING INCREASES IN HETEROSEXUAL TRANSMISSION. 345 int AIDS THREATENS EVERY NATION AND PRESENTS AN UNPRECEDENTED CHALLENGE TO INTERNATIONAL PUBLIC HEALTH. EACH COUNTRY AFFECTED THAT CONFRONTS THIS NEW HEALTH PROBLEM MAY DISCOVER IT MAY NEED TO RESPOND WITH RESOURCES OF SO GREAT A MAGNITUDE THAT IT CAN DEVASTATE THE VERY HEALTH SYSTEM IT IS TRYING TO STRENGTHEN. 346 int IN DEVELOPING NATIONS, AIDS TENDS TO IMPACT MOST OFTEN ON THE MOST PRODUCTIVE MEMBERS OF SOCIETY: THE BREADWINNERS IN THE PRIME OF THEIR LIVES HENCE, DEVELOPING NATIONS HIT BY AIDS COULD LOSE AN IRREPLACEABLE GENERATION OF ENGINEERS, HEALTH WORKERS, TEACHERS, AND GOVERNMENT OFFICIALS, AS WELL AS WORKERS IN AGRICULTURE, INDUSTRY, AND TRADE. AIDS HAS THE POTENTIAL TO DEVASTATE A DEVELOPING COUNTRY'S PLANS FOR DEVELOPMENT. 347 int A TOP PRIORITY FOR W.H.O. AND THE NATIONS OF THE WORLD IS TO MAKE THE WORLD'S BLOOD SUPPLY SAFE FOR TRANSFUSION. THE GLOBAL FIGHT AGAINST AIDS WILL TAKE MANY YEARS, AND IT WILL REQUIRE POLITICAL AND HEALTH LEADERS ALIKE TO HAVE THE STRENGTH OF COMMITMENT NECESSARY TO MAKE DIFFICULT DECISIONS, TO STAND FIRM AGAINST UNREASONABLE FEAR, AND TO MAINTAIN THE CONSISTENCY AND UNITY OF ACTION THAT ARE ABSOLUTELY VITAL FOR A GLOBAL FIGHT AGAINST THIS GLOBAL THREAT. 348 int LIKE AIDS, THE HEALTH CONSEQUENCES OF SMOKING HAVE BECOME AN INTERNATIONAL PROBLEM. AND, I'M SORRY TO ADMIT, THE UNITED STATES HAS PLAYED A SINISTER ROLE IN THIS TRAGEDY. THE FACT OF THE MATTER IS THAT THE CIGARETTE COMPANIES - - AMERICAN COMPANIES AND THEIR EUROPEAN COUNTERPARTS - - ARE EXPLOITING THE UNPROTECTED MARKETS OF THE THIRD WORLD: ASIA, SOUTHEAST ASIA, AFRICA, AND CENTRAL AND SOUTH AMERICA. 349 int AND THEY ARE VERY EFFECTIVE, I MIGHT ADD. THEY HAVE INUNDATED THOSE UNDEVELOPED AND DEVELOPING COUNTRIES WITH CIGARETTE ADVERTISING AND PROMOTION TO SUCH AN EXTENT THAT CIGARETTE CONSUMPTION IN THOSE COUNTRIES IS ON THE RISE. AND ALSO ON THE RISE ARE THE MORBIDITY AND MORTALITY RATES FOR SUCH SMOKING-RELATED DISEASES AS STROKE, HEART DISEASE, AND CANCERS OF THE LUNG, MOUTH, ESOPHAGUS, AND STOMACH. 350 int AND I MUST ADD THAT THIS EXPORT OF DEATH AND DISEASE HAS BEEN CARRIED OUT WITH THE SUPPORT OF THE UNITED STATES GOVERNMENT -- OUR TRADE REPRESENTATIVES, OUR STATE DEPARTMENT, OUR COMMERCE DEPARTMENT, AND OUR AGRICULTURE DEPARTMENT. IT'S NOT A VERY PRETTY STORY. BUT THERE IT IS. 351 int THE ALARMING THING ABOUT THIS HABIT IS THAT, WHEN IT INVADES A NEW MARKET, IT DOES SO WITH IMMENSE SPEED AND IMPACT. ACCORDING TO THE WORLD HEALTH ORGANIZATION, BETWEEN 1971 AND 1981 CIGARETTE CONSUMPTION INCREASED IN ASIA AND LATIN AMERICA AT A RATE 30 PERCENT AHEAD OF THE RATE OF POPULATION INCREASE ... IN AFRICA, IT ROSE 77 PERCENT AHEAD OF THE RISE IN POPULATION. 352 int BUT THOSE AMERICAN CIGARETTES ARE A LITTLE DIFFERENT OVERSEAS: FOR ONE THING, THEY DON'T CARRY THE SURGEON GENERAL'S WARNING. AND FOR ANOTHER, MANY AMERICAN CIGARETTES MANUFACTURED FOR EXPORT HAVE A HIGHER TAR CONTENT AND ARE, THEREFORE, EVEN MORE DANGEROUS THAN THE LOWER-TAR, FULLY-LABELLED PRODUCTS SOLD HERE IN THE UNITED STATES. 353 int NOW, LET ME MAKE SURE YOU UNDERSTAND WHAT I JUST SAID. I SAID THAT SOME AMERICAN CIGARETTE MANUFACTURERS -- AS KNOWLEDGEABLE AS I AM, CONCERNING THE HEALTH RISKS OF SMOKING -- KNOWINGLY PRODUCE A MORE HARMFUL CIGARETTE FOR EXPORT THAN THEY PRODUCE FOR DOMESTIC CONSUMPTION. 354 int JUST A LITTLE MORE THAN A YEAR AGO, 15 ASIAN COUNTRIES REPORTED THAT COMMUNICABLE DISEASE WAS NO LONGER THE NUMBER ONE PUBLIC HEALTH MENACE IN ASIA. TODAY, THE TOP THREE CAUSES OF DEATH IN ASIA ARE -- CAN YOU GUESS? -- THE SAME THREE SMOKING-RELATED CAUSES OF DEATH THAT PREVAIL HERE IN THE UNITED STATES: HEART DISEASE, CANCER, AND STROKE. 355 int IN OTHER WORDS, THE TOBACCO EPIDEMIC AND ITS LETHAL CONSEQUENCES HAVE HIT ASIA ... AND -- THANKS TO OUR OWN CIGARETTE INDUSTRY AND THAT OF THE UNITED KINGDOM-- HAVE HIT ASIA HARD. 356 int I DO NOT BELIEVE THE UNITED STATES WILL EVER AGAIN BE A GOOD MARKET FOR TOBACCO PRODUCTS. THE CURVE IS GOING DOWN AND ACCELERATING. AND I FEEL QUITE GOOD ABOUT THE ROLE I BELIEVE I PLAYED IN BRINGING ABOUT THIS MARKET CHANGE. I THINK THAT WE HAVE BEATEN THE CIGARETTE INDUSTRY ON ITS OWN HOME TURF ... BUT WE'VE DRIVEN THEM TO SCOUR THE REST OF THE EARTH FOR NEW VICTIMS. 357 int IT IS A TERRIBLE BURDEN FOR THE CONSCIENCE OF THE UNITED STATES. BUT WE WILL HAVE TO BEAR IT UNTIL WE FIND A WAY TO END, ONCE AND FOR ALL, THE PUBLIC HEALTH HAVOC CREATED BY TOBACCO EVERYWHERE IN THE WORLD. MY ONE REGRET IS THAT I LEFT OFFICE JUST AS THE FIGHT IS BEGINNING TO RID THE REST OF THE WORLD OF THE SCOURGE OF TOBACCO AS WELL. IT'S A SHAME, BECAUSE I REALLY FEEL UP TOIT. 358 int OUR EFFORTS TO HELP THE ENTIRE WORLD ABOUT THE THREATS POSED BY AIDS AND SMOKING DEPEND ONLY ON EDUCATION AND PREVENTION. THAT'S THE NEW --AND OLD-- HEALTH MESSAGE OF THE 1990S. 359 FORTUNATELY SOME OF US OLDER FOLKS MUST HAVE GOOD GENES, BECAUSE WE'VE LIVED SO MANY YEARS BEFORE THESE HELPFUL HEALTH WARNINGS. WE'VE EATEN FAR TOO MUCH LARD, NEVER JOGGED UNLESS WE WERE LATE FOR A TRAIN, THOUGHT FIBER WAS PART OF CLOTHING NOT DIET, AND WE'VE MADE IT TO OLD-AGE. OF COURSE, IF WE'D KNOWN WE'D LIVE SO LONG, WE'D HAVE TAKEN BETTER CARE OF OURSELVES. 361 I'VE DECIDED THAT BIRTHDAYS ARE GOOD FOR YOU. THE PEOPLE WHO HAVE THE MOST OF THEM LIVE LONGEST. 362 [COUPLE WHO WENT TO HEAVEN......... OAT BRAN] 363 EXTRA NOTES: dont be fooled by the statistics war. When you read that, say, the japanese are healthier than we are because only 7.5% Of the japanese population is hospitalized each year, compared to 14.7% Of the us population, remember that the reason for that is the unavailability of hospital beds in japan, where the average stay is 52 days, vs. 6.6 Days in us ERRAKKKEREKEERRRERRREERKEEE humana's budget for artificial heart equal to what society spent on eradicating small pox numbers of doctors and lawyers. We have 2/3 or worlds lawyers. 40% Of americanrhodes scholars become lawyers. Japan trains 1,000 engineers for every 100 lawyers. We train 1000 lawyers for every 100 engineers. By 2000, there may be 145,000 excess physicians. These will add costs to the medical practice, by $300,000 per doctor per yr. There has to be a limit on these two cancerous professions. KREKRERERKRERRRERRERERREERE Family need to strengthen family in order to meet health needs of children [from sullivan speech]: of the more than 3.5 Million children who enter our schools each year, 14 percent are children of unmarried parents; 40 percent will live in a home torn by divorce before they reach 18; between 25 and 35 percent are "latchkey” children, with no one to greet them when they come home from school. Breakup of american family has severe health consequences seen in alcohol abuse, illegal drugs, teenage pregnancy, hiv infection, low birth weight, family structure is biggest difference between black middle class and black underclass. We need to buttress family, deter teenage sexual activity and teenage pregnancy 364 attack poverty, to break vicious circle of poverty, family breakdown, more poverty KKEKKEREKEKEKERERREKREKEEK future hospitals must be efficient hubs of care for people brought in over great distances (but, cek: patient transport by ‘copter costs $35,000 +} REKREEKERERERERERERERIKE limits to healthcare are not like other limits; no one talks about running out or healthcare like environmentalists warn about running out of oil. REKKEKEEREKERERERRKKRE Tobacco price supports: refer to absurdity of many farm programs, born in a different age, now perpetuated without reason, offering price supports that benefit mainly the big farms and agribusiness, not the mythic small farm. And the un-supported commodities somehow make it to market, and the farmers who grow them make a living as well as those who milk the public for price supports. BRREKERERERREREREREERERERERERKE _ Limits-to-medicine people may have given up before the battle has started. Many cost-cutting techniques not tried yet. There's a lot of untapped wealth in this, the richest country in the world. Is 11% of gnp(where we are now) the limit? Or 12% ? If we were spending 8%, would 9% be the limit? We are not near the limit. KREKKKEREREKREEREKRERE Although, barring economic recession, foreign policy crises or war, healthcare costs will form the basic issue of the 1990s, health is not the only expense facing us. American industry, the american industrial and transportation infrastructure is living on borrowed time, and also clamors for funds. Meanwhile, the reshaping of our age demography into an hourglass means more young and old dependents, and fewer working americans to foot the bill. KKEREKRRRRKREREKEEKREREREEEE Roper poll of fortune 500 execs 95% against national health service, instead, wanted better application of free-market AREKKEKKEKKEKEKRE KK 365 foreign health services like gb, canada, w. Germany grew in accord with societies that had a much stronger tradition of government social leadership, greater traditional deference to society rather than to individual. Temperamentally and culturally not suited to usa. KRRERRERKRERREERKKRRKEKE Should age be a factor in determing allocation of health care? (Now elderly consume far more medical resources than children) KREKKERKEEKKEE technology chronic conditions cause 87% or all deaths. Technology keeps people alive, but a family going through the death of a loved one can look at medical treatment as the enemy we should not spend our money on things like artificial hearts. We need to spend it to treat heart disease. We would never have conquered polio by spending money on artificial lungs. KEEKKRKEKKRKKKRKKRRE Research budget cuts are curtailing federal support for bio-d=medical research, and only fed. Govt can afford research. But the paydff for govt is highest. As percentage of fed. Expenditures for healthcare, support for research has continued to decline for two decades. Nih: approved but funded nih grants went from 61% in 1975 to 25% In 1990. Low federal salaries drive away scientists from nih. In last 2 years dod r&d has spent more taxpayer money than nih has spent in its entire history. Nih senior scientists are paid 50% of what they might make in private sector in universities or industry. 28% Fewer senior researchers than a decade ago. Rep. Conte, (ma r) says that soon nih will mean *nobody is here.” Nih research spending: cancer, $1.45 Billion; hiv $1.3 Billion; heart disease $1 billion; diabetes $.30 Billion; strokes/hypertension $.20 Billion 366