
<oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
  <dc:title>Albert D. Lasker</dc:title>
  <dc:description>Albert Davis Lasker (1880-1952) has been called the father of modern advertising.  He had made a fortune after becoming, at age 32, sole owner of the Lord &amp; Thomas advertising agency in Chicago and turning it into the world&apos;s largest by pioneering the use of logos, slogans, and endorsements by celebrities to turn consumer products into distinctive brands.  For his most profitable account, American Tobacco Company&apos;s Lucky Strike cigarettes, Lasker introduced the brand&apos;s iconic logo, and featured female opera singers and film stars who encouraged women to take up smoking in public by urging them to &quot;reach for a Lucky instead of a sweet.&quot;. Albert shared Mary&apos;s interest both in art and in improving public health.  He had set up a fund for medical research at the University of Chicago in the early 1930s in search of new treatments for his ailing first wife.</dc:description>
  <dc:contributor>Columbia University. Rare Book and Manuscript Library. Mary Lasker Papers</dc:contributor>
  <dc:contributor>Wilding, Dorothy</dc:contributor>
  <dc:type>Photographic prints</dc:type>
  <dc:type>Portraits</dc:type>
  <dc:format>Archival Materials</dc:format>
  <dc:format>Still Image</dc:format>
  <dc:format>1 pages</dc:format>
  <dc:identifier>nlm:nlmuid-101584665X52-img</dc:identifier>
  <dc:identifier>101584665X52</dc:identifier>
  <dc:identifier>http://resource.nlm.nih.gov/101584665X52</dc:identifier>
  <dc:identifier>Profiles ID: TLBBDM</dc:identifier>
  <dc:language>No linguistic content</dc:language>
  <dc:relation>Profiles in Science</dc:relation>
</oai_dc:dc>