
<oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
  <dc:title>Lifesaver</dc:title>
  <dc:subject>HIV</dc:subject>
  <dc:subject>Public Health</dc:subject>
  <dc:description>This poster from the Health Promotion Branch of the Australian Board of Health is representative of a genre that used actual images of condoms combined with reference to their symbolic meaning or value. As part of an effort to overcome the psychic resistance to openly discussing condom use, this colored condom takes on the appearance of a popular candy and the literal function of the condom as a potential &quot;life saver.&quot; The image offers a playful alternative to fear-inspiring or grave images predominant in many other HIV/AIDS and condom education efforts.</dc:description>
  <dc:publisher>The Australian Board of Health. Health Promotion Branch, 1990</dc:publisher>
  <dc:contributor>The History of Medicine Division. Prints and Photographs Collection</dc:contributor>
  <dc:contributor>The Australian Board of Health. Health Promotion Branch</dc:contributor>
  <dc:type>Posters</dc:type>
  <dc:type>Slides (photographs)</dc:type>
  <dc:format>Archival Materials</dc:format>
  <dc:format>Still Image</dc:format>
  <dc:format>1 pages</dc:format>
  <dc:identifier>nlm:nlmuid-101584655X95-img</dc:identifier>
  <dc:identifier>101584655X95</dc:identifier>
  <dc:identifier>http://resource.nlm.nih.gov/101584655X95</dc:identifier>
  <dc:identifier>Profiles ID: VCBBGV</dc:identifier>
  <dc:language>English</dc:language>
  <dc:relation>Profiles in Science</dc:relation>
</oai_dc:dc>