
<oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
  <dc:title>Say &apos;I Don&apos;t Smoke&apos;: You&apos;ll Be in Good Company!</dc:title>
  <dc:subject>Smoking</dc:subject>
  <dc:subject>Smoking Cessation</dc:subject>
  <dc:subject>Public Health</dc:subject>
  <dc:description>This poster from the Irish Cancer Society illustrates the widespread popularity of using celebrity spokespersons in anti-smoking campaigns. Making the most of a multi-colored graphic layout featuring ten popular Irish musicians, the poster speaks directly to the viewer, imploring them to say, &quot;I don&apos;t smoke,&quot; and reassuring them that in so doing they will remain in the fashionable &quot;good company&quot; of others. While utilizing a positive promotional approach similar to the poster featuring Peggy Fleming, the message at the bottom of this poster, in smaller print, is more aggressive: &quot;Smoking is dangerous and disgusting. Stop it now!&quot;. NOTE: Slide of original poster image is blurry.</dc:description>
  <dc:publisher>Irish Cancer Society, [ca. 1987]</dc:publisher>
  <dc:publisher>The Irish Cancer Society, [ca. 1987]</dc:publisher>
  <dc:contributor>The History of Medicine Division. Prints and Photographs Collection</dc:contributor>
  <dc:contributor>Irish Cancer Society</dc:contributor>
  <dc:contributor>The Irish Cancer Society</dc:contributor>
  <dc:type>Posters</dc:type>
  <dc:type>Slides (photographs)</dc:type>
  <dc:format>Archival Materials</dc:format>
  <dc:format>Still Image</dc:format>
  <dc:format>1 pages</dc:format>
  <dc:identifier>nlm:nlmuid-101584655X71-img</dc:identifier>
  <dc:identifier>101584655X71</dc:identifier>
  <dc:identifier>http://resource.nlm.nih.gov/101584655X71</dc:identifier>
  <dc:identifier>Profiles ID: VCBBFR</dc:identifier>
  <dc:language>English</dc:language>
  <dc:relation>Profiles in Science</dc:relation>
</oai_dc:dc>
