Quit Smoking. . . You're Breathing for Two Smoking Cessation Smoking Public Health The American Lung Association also capitalized on the celebrity of Joan Lunden, host of Good Morning America and National Chairman of ALA's Smoking and Pregnancy Education Campaign, in order to appeal to pregnant women. In 1986, the ALA developed a smoking cessation program targeted at pregnant women, which included a booklet that Lunden displays in this poster. The free ALA publication, "Freedom from Smoking for You and Your Baby," provided a 10-day self-help program prepared by two health care experts. Borrowing the strategy of sloganeering from commercial advertising, this poster also features the catchphrase "Quit smoking. . . you're breathing for two.". NOTE: Original is slightly blurry. American Lung Association, 1977 The American Lung Association, 1977 The History of Medicine Division. Prints and Photographs Collection American Lung Association The American Lung Association Posters Slides (photographs) Archival Materials Still Image 1 pages nlm:nlmuid-101584655X70-img 101584655X70 http://resource.nlm.nih.gov/101584655X70 Profiles ID: VCBBFQ English Profiles in Science