
<oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
  <dc:title>In / Out</dc:title>
  <dc:subject>Smoking</dc:subject>
  <dc:subject>Public Health</dc:subject>
  <dc:description>Appealing to contemporary trends and popular merchandise among a teenage audience, this 1994 poster features a teenage girl surrounded by cultural objects including pizza, sunglasses, video games, boxer shorts, bagels, flight jacket, and football. These things are simply proclaimed &quot;in&quot; style while the ashtray with cigarette butts and a burning cigarette are labeled &quot;out&quot; of fashion. While simplistic in layout and message, this poster only requires two words to convey its message of deglamorization. Collectively, the images generate positive associations with the nonsmoking girl that discourage the appeal of both cigarettes as a product and smoking as an activity.</dc:description>
  <dc:publisher>Dow Jones &amp; Co., 1994</dc:publisher>
  <dc:publisher>Dow Jones &amp; Company, 1994</dc:publisher>
  <dc:contributor>The History of Medicine Division. Prints and Photographs Collection</dc:contributor>
  <dc:contributor>Dow Jones &amp; Co.</dc:contributor>
  <dc:contributor>Dow Jones &amp; Company</dc:contributor>
  <dc:type>Posters</dc:type>
  <dc:type>Slides (photographs)</dc:type>
  <dc:format>Archival Materials</dc:format>
  <dc:format>Still Image</dc:format>
  <dc:format>1 pages</dc:format>
  <dc:identifier>nlm:nlmuid-101584655X63-img</dc:identifier>
  <dc:identifier>101584655X63</dc:identifier>
  <dc:identifier>http://resource.nlm.nih.gov/101584655X63</dc:identifier>
  <dc:identifier>Profiles ID: VCBBFG</dc:identifier>
  <dc:language>English</dc:language>
  <dc:relation>Profiles in Science</dc:relation>
</oai_dc:dc>