
<oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
  <dc:title>Smoke Free&apos;s the Go</dc:title>
  <dc:subject>Smoking</dc:subject>
  <dc:subject>Smoking Cessation</dc:subject>
  <dc:subject>Public Health</dc:subject>
  <dc:description>This animated poster from the National Heart Foundation of Australia&apos;s &quot;Be Smoke Free&quot; campaign portrays a group of people engaged in an array of outdoor activities such as bike riding, skateboarding, surfing, and playing tennis. The message, that these are smoke-free activities, is made implicit by the headline announcing, &quot;Smoke free&apos;s the go.&quot; The poster also effectively uses anti-smoking iconography--a circle with a cigarette inside and a line through it. Within the animated scene, some of the characters wear shirts with the no-smoking icon, while the same symbol is featured on a street sign and frames the border of the poster. The message at the bottom of the poster, &quot;Get your heart into it,&quot; refers to the connection between cigarette smoking and heart disease.</dc:description>
  <dc:publisher>National Heart Foundation of Australia, [ca. 1990]</dc:publisher>
  <dc:publisher>The National Heart Foundation of Australia, [ca. 1990]</dc:publisher>
  <dc:contributor>The History of Medicine Division. Prints and Photographs Collection</dc:contributor>
  <dc:contributor>National Heart Foundation of Australia</dc:contributor>
  <dc:contributor>The National Heart Foundation of Australia</dc:contributor>
  <dc:type>Posters</dc:type>
  <dc:type>Slides (photographs)</dc:type>
  <dc:format>Archival Materials</dc:format>
  <dc:format>Still Image</dc:format>
  <dc:format>1 pages</dc:format>
  <dc:identifier>nlm:nlmuid-101584655X114-img</dc:identifier>
  <dc:identifier>101584655X114</dc:identifier>
  <dc:identifier>http://resource.nlm.nih.gov/101584655X114</dc:identifier>
  <dc:identifier>Profiles ID: VCBBHY</dc:identifier>
  <dc:language>English</dc:language>
  <dc:relation>Profiles in Science</dc:relation>
</oai_dc:dc>
