Tuberculosis Is Preventable and Curable Tuberculosis Public Health This 1935 poster uses the technique of modeling--encouraging the viewer to mimic the depicted behavior. In the illustration, a woman makes her way through the snow to mail her gifts and letters, all adorned with Christmas Seals. The headline provides a motivation complementary to the portrayal of generosity, inspiring confidence that "Tuberculosis is preventable and curable." Another common technique, the inclusion of the annual Christmas Seal itself in the design, was used to encourage yearly purchase of newly minted and collectable stamps. National Tuberculosis Association, 1935 National Tuberculosis Association, 1935 The History of Medicine Division. Prints and Photographs Collection National Tuberculosis Association National Tuberculosis Association Posters Slides (photographs) Archival Materials Still Image 1 pages nlm:nlmuid-101584655X11-img 101584655X11 http://resource.nlm.nih.gov/101584655X11 Profiles ID: VCBBBP English Profiles in Science