Becoming a health care business partner of choice: AHA report on the state of hospital business solution provider relationships in 2023

Becoming a health care business partner of choice: AHA report on the state of hospital business solution provider relationships in 2023

Collection:
Health Policy and Services Research
Contributor(s):
American Hospital Association, issuing body.
Publication:
Chicago, IL : American Hospital Association, January 2023
Language(s):
English
Format:
Text
Subject(s):
Interinstitutional Relations
Marketing of Health Services -- organization & administration
Purchasing, Hospital
United States
Genre(s):
Technical Report
Abstract:
In the years since COVID changed the world as we know it, hospital solution providers have scrambled to adapt to their clients’ new reality. A hopeful outlook for 2022 was met with tremendous labor and inflationary challenges, while RSV, flu, and persistent COVID mutations hampered efforts to get back to normal. With three years of data now collected, it’s clear that the bounce back from COVID remains a slog, and successful sellers are finding new ways to move forward. The American Hospital Association is pleased to share the results of its third annual survey on the state of hospital and business partner relationships. Becoming a Health Care Business Partner of Choice polled 400 health care solution providers to find out which trends were resonating in sales and marketing.
Copyright:
Reproduced with permission of the copyright holder. Further use of the material is subject to CC BY-NC-ND license. (More information)
Extent:
1 online resource (1 PDF file (3 pages))
Illustrations:
Illustrations
NLM Unique ID:
9918540679606676 (See catalog record)
Permanent Link:
http://resource.nlm.nih.gov/9918540679606676