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Effect of financial incentives to physicians, patients, or both on lipid levels: a randomized clinical trial
Effect of financial incentives to physicians, patients, or both on lipid levels: a randomized clinical trial
KEY FINDINGS: Can financial incentives be used to reduce cholesterol levels in high-risk patients? This randomized trial says modest reductions can be achieved only by targeting incentives to both patients and physicians, not to one or the other. THE QUESTION. To whom should financial incentives be targeted to achieve a desired clinical or health outcome? Physician and patient incentives are becoming more common, but they are rarely combined, and effectiveness of these approaches is not well-established. Using insight from behavioral economics, a research team led by LDI Senior Fellows David Asch and Kevin Volpp sought to determine whether physician financial incentives, patient incentives, or shared physician and patient incentives are more effective in promoting medication adherence and reducing cholesterol levels of patients at high risk for cardiovascular disease. Journal of the American Medical Association, Volume 314, Number 18.
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