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[Scope, vol. 1, no. 7, 1944]

Publication:
Bethesda, MD : U.S. National Library of Medicine, National Institutes of Health, Health & Human Services, [2010]
Language(s):
English
Format:
Still image
Subject(s):
Advertising as Topic
Periodicals as Topic
Antacids -- pharmacokinetics
Anti-Ulcer Agents -- pharmacokinetics
Beall, Lester, 1903-1969.
Genre(s):
Book Illustrations
Abstract:
Advertisement from an issue of Scope magazine designed by graphic designer Lester Beall. Image of an outline of a headless male body torso in white, against a wood-paneled background, in the center of the body image is fire burning from the stomach and chest area. On the left side of the page is a black arrow pointing to the body, text in blue type on arrow reads: "Neutralization without Alkalosis." On the bottom half of the page is text in black type that reads: "Malcogel* is a suspension of magnesium trisilicate in colloidal aluminum hydroxide. It reduces gastric acidity but does not produce a strongly alkaline reaction which might stimulate the secretion of acid. Since it is not absorbed it does not increase the fixed base of the blood and produce alkalosis." to the right of the text is an image of an instrument that measures Ph.
Rights:
This item may be under copyright protection. Please ask copyright owner for permission before publishing.
Related Title(s):
Hidden treasure
Is part of: Scope; See related catalog record: 20640390R
Extent:
1 online resource (1 image)
NLM Unique ID:
101597439 (See catalog record)
NLM Image ID:
A033126
Publication:
Bethesda, MD : U.S. National Library of Medicine, National Institutes of Health, Health & Human Services, [2010]
Language(s):
English
Format:
Still image
Subject(s):
Advertising as Topic
Periodicals as Topic
Antacids -- pharmacokinetics
Anti-Ulcer Agents -- pharmacokinetics
Beall, Lester, 1903-1969.
Genre(s):
Book Illustrations
Abstract:
Advertisement from an issue of Scope magazine designed by graphic designer Lester Beall. Image of an outline of a headless male body torso in white, against a wood-paneled background, in the center of the body image is fire burning from the stomach and chest area. On the left side of the page is a black arrow pointing to the body, text in blue type on arrow reads: "Neutralization without Alkalosis." On the bottom half of the page is text in black type that reads: "Malcogel* is a suspension of magnesium trisilicate in colloidal aluminum hydroxide. It reduces gastric acidity but does not produce a strongly alkaline reaction which might stimulate the secretion of acid. Since it is not absorbed it does not increase the fixed base of the blood and produce alkalosis." to the right of the text is an image of an instrument that measures Ph.
Rights:
This item may be under copyright protection. Please ask copyright owner for permission before publishing.
Related Title(s):
Hidden treasure
Is part of: Scope; See related catalog record: 20640390R
Extent:
1 online resource (1 image)
NLM Unique ID:
101597439 (See catalog record)
NLM Image ID:
A033126