[Scope, vol. 1, no. 2, 1942]

[Scope, vol. 1, no. 2, 1942]

Collection:
Images from the History of Medicine (IHM)
Publication:
Bethesda, MD : U.S. National Library of Medicine, National Institutes of Health, Health & Human Services, [2010]
Language(s):
English
Format:
Still image
Subject(s):
Advertising as Topic
Periodicals as Topic
Diethylstilbestrol -- administration & dosage
Beall, Lester, 1903-1969.
Upjohn Company.
Genre(s):
Book Illustrations
Abstract:
Advertisement from an issue of Scope magazine designed by graphic designer Lester Beall. Text at top of cover reads: Color coded Upjohn stilbestrol perles. In the center of the page are three graphic images of circles/ovals labelled from bottom to top: light green 0.1 mg, blue-green 0.5 mg, blue 1.0 mg with a thin black line running across all three images; accompanying text printed on a pink background with white chalk on it, on the right side of the page reads: Successful therapy with this new synthetic estrogen (diethylstilbestrol) requires accurate adjustment of dosage. The feature of color coding three convenient dosages permits ready recognition of the proper strength by doctor, pharmacist, and patient. [in bold type is the line] Color coded Upjohn stilbestrol perles [continues in regular type] are available now at your prescription pharmacy in all three strengths. On right side of the text is a small image in a white square, of the circle and portion of the oval coming out of it with text in bold type underneath it reading: original size.
Copyright:
This item may be under copyright protection. Please ask copyright owner for permission before publishing.
Related Title(s):
Hidden treasure and Is part of: Scope; See related catalog record: 20640390R
Extent:
1 online resource (1 image)
NLM Unique ID:
101596919 (See catalog record)
NLM Image ID:
A033117
Permanent Link:
http://resource.nlm.nih.gov/101596919