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One Warning Wasn't Enough! Now There Are Four Surgeon General's Warnings
One Warning Wasn't Enough! Now There Are Four Surgeon General's Warnings
This poster by a private publicity company illustrates U.S. Surgeon General C. Everett Koop's effort, unsuccessful when first launched in 1982 but finally enacted into law in 1984, to replace the generic Surgeon General's warning on cigarette boxes with a series of rotating labels that linked smoking to specific diseases, and thus were likely to have greater effect.. NOTE: Original slide is slightly blurry.
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