Albert D. Lasker

Albert D. Lasker

Contributor(s):
Columbia University. Rare Book and Manuscript Library. Mary Lasker Papers
Wilding, Dorothy
Publication:
Produced: [ca. Early 1940s]
Language(s):
No linguistic content
Format:
Still image
Genre(s):
Archival Materials
Photographic prints
Portraits
Abstract:
Albert Davis Lasker (1880-1952) has been called the father of modern advertising. He had made a fortune after becoming, at age 32, sole owner of the Lord & Thomas advertising agency in Chicago and turning it into the world's largest by pioneering the use of logos, slogans, and endorsements by celebrities to turn consumer products into distinctive brands. For his most profitable account, American Tobacco Company's Lucky Strike cigarettes, Lasker introduced the brand's iconic logo, and featured female opera singers and film stars who encouraged women to take up smoking in public by urging them to "reach for a Lucky instead of a sweet.". Albert shared Mary's interest both in art and in improving public health. He had set up a fund for medical research at the University of Chicago in the early 1930s in search of new treatments for his ailing first wife.
Copyright:
This item may be under copyright protection; contact the copyright owner for permission before re-use.
Extent:
1 pages
NLM Unique ID:
101584665X52 (See in Profiles in Science)
Profiles in Science ID:
TLBBDM
Permanent Link:
http://resource.nlm.nih.gov/101584665X52
Archival Collection:
The Mary Lasker Papers (Profiles in Science)