Bienvenue Dans Une Monde Sans Tabac: Fumer, C'est Pas Ma Nature

Bienvenue Dans Une Monde Sans Tabac: Fumer, C'est Pas Ma Nature

Contributor(s):
French Ministry of Health. Health Education Committee
The History of Medicine Division. Prints and Photographs Collection
Publication:
French Ministry of Health. Health Education Committee, [ca. 1998]
Language(s):
French
Format:
Still image
Subject(s):
Smoking
Smoking Cessation
Public Health
Genre(s):
Archival Materials
Posters
Slides (photographs)
Abstract:
This poster from the Health Education Committee of France illustrates a tactic commonly used in recent anti-smoking advertisements--the appropriation of some of the most iconic images of tobacco ads. In this case, the familiar photograph of the cowboy, associated with both cigarette smoking and masculinity through years of Marlboro advertisements, is given new meaning through its text. Instead of using the image to promote cigarette smoking, the headline reads, unexpectedly, "Welcome to a world without tobacco."
Copyright:
This item may be under copyright protection; contact the copyright owner for permission before re-use.
Extent:
1 pages
NLM Unique ID:
101584655X67 (See in Profiles in Science)
Profiles in Science ID:
VCBBFM
Permanent Link:
http://resource.nlm.nih.gov/101584655X67
Archival Collection:
Visual Culture and Health Posters (Profiles in Science)