Smoke Free's the Go

Smoke Free's the Go

Contributor(s):
National Heart Foundation of Australia
The History of Medicine Division. Prints and Photographs Collection
Publication:
National Heart Foundation of Australia, [ca. 1990]
Language(s):
English
Format:
Still image
Subject(s):
Smoking
Smoking Cessation
Public Health
Genre(s):
Archival Materials
Posters
Slides (photographs)
Abstract:
This animated poster from the National Heart Foundation of Australia's "Be Smoke Free" campaign portrays a group of people engaged in an array of outdoor activities such as bike riding, skateboarding, surfing, and playing tennis. The message, that these are smoke-free activities, is made implicit by the headline announcing, "Smoke free's the go." The poster also effectively uses anti-smoking iconography--a circle with a cigarette inside and a line through it. Within the animated scene, some of the characters wear shirts with the no-smoking icon, while the same symbol is featured on a street sign and frames the border of the poster. The message at the bottom of the poster, "Get your heart into it," refers to the connection between cigarette smoking and heart disease.
Copyright:
This item may be under copyright protection; contact the copyright owner for permission before re-use.
Extent:
1 pages
NLM Unique ID:
101584655X114 (See in Profiles in Science)
Profiles in Science ID:
VCBBHY
Permanent Link:
http://resource.nlm.nih.gov/101584655X114
Archival Collection:
Visual Culture and Health Posters (Profiles in Science)