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German poster promoting smoking as a way-of-life. A woman, with two cigarettes in her mouth, is lighting them, one is for herself and the other is for someone else (not pictured). Verso: WHO/18363. General Smoking. SM 2-3.1980. One of a series of announcements published in the Federal Republic of Germany, Promoting not one brand of cigarette but rather smoking itself as a lifestyle. This one asks coyly: "What could be better than a shared cigarette?"
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World Health Organization; World Health Organization website