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Two posters concerned with the harmful effects of smoking. Translations read: (left) "Six times more lung cancer among smokers" and (right) "Stop smoking: the nicotine in 5 cigarettes kills a rabbit, that in 100 cigarettes kills a horse." Verso: WHO/11028. USSR- Cancer. The USSR against cancer. In a special issue World Health has set out to show how the world's second leading cause of death is being fought. All men over 35 and all women over 30 have to be examined at least once a year. Twenty million people in the USSR were examined in 1963 and the mass campaign begun in 1948, is being intesified in 1964. On walls in the Soviet Union posters are fighting the cigarette. Left: " Six times more lung cancer among smokers" Right: " Stop smoking: the nicotine in 5 cigarettes kills a rabbit, that in 100 cigarettes kills a horse".
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World Health Organization; World Health Organization website