Gauging the threat: media coverage of pandemic and avian flu : based on interviews among journalists : conducted on behalf of : Trust for America's Health and Mailman School of Public Health at Columbia University

Gauging the threat: media coverage of pandemic and avian flu : based on interviews among journalists : conducted on behalf of : Trust for America's Health and Mailman School of Public Health at Columbia University

Collection:
Health Policy and Services Research
Contributor(s):
Joseph L. Mailman School of Public Health, issuing body
Peter D. Hart Research Associates, issuing body
Trust for America's Health, issuing body.
Publication:
Washington, D.C. : Trust for America's Health, April 26, 2006
Language(s):
English
Format:
Text
Subject(s):
Disease Outbreaks
Influenza in Birds
Journalism
Mass Media
Birds
Communication
Disaster Planning
Influenza A virus
Influenza, Human
Animals
Humans
United States
Genre(s):
Interview
Technical Report
Abstract:
With funding provided by the Pew Charitable Trusts, and on behalf of the Trust for America's Health and Mailman School of Public Health at Columbia University, Peter D. Hart Research Associates, Inc., conducted 20 one-on-one telephone interviews from March 3 to 29, 2006, among television, radio, and newspaper journalists who cover public health issues. The purpose of these interviews was to assess the media's take on avian flu and pandemic flu. Specifically, we sought to understand how journalists are covering this story, including: how seriously they regard the threat; their assessment of coverage to date; the decisions underlying their own approach to coverage; any obstacles they may be encountering; and their evaluation of the country's ability to respond to a potential pandemic outbreak. Determining how best to cover avian flu represents a difficult choice for journalists and their editors, because much about the virus and its eventual impact are largely unknown. What is known, however, is that these reporting decisions undoubtedly will affect America's response to the disease, and whether that response is sufficient to meet the challenge.
Copyright:
Reproduced with permission of the copyright holder. Further use of the material is subject to CC BY license. (More information)
Extent:
1 online resource (1 PDF file (10 pages))
NLM Unique ID:
101281097 (See catalog record)
Permanent Link:
http://resource.nlm.nih.gov/101281097